The Future of Online Media – Research Directions Post-COVID

Presented by Matt Gibson

Track: Partnerships

Description

The pandemic permanently changed the travel content landscape. Many creators quit or pivoted and those who continued altered their business models. This talk will discuss the industry has changed and what it means for both industry and creators.

Key takeaways:

  • Few travel creators remain
  • Those that remain are very professional
  • Creators are less reliant on sponsorship
  • Long-term partnerships will be key