Brandy Evans has more than 20 years of tourism marketing experience. She served many years at Vice President of Communications for the Shreveport-Bossier Convention and Tourist Bureau in Shreveport- Bossier, Louisiana. She currently serves as Vice President of Marketing for Visit Wichita in Wichita, Kansas and oversees branding, advertising, social media, public relations, research, and coops.
She has served as an advisory board member for the U.S. Travel Association, board member for the Louisiana Tourism Development Commission, and board member for the Louisiana Travel Association. She chaired the committee on Diversity, Equity and Inclusion for LTA. During her career, she and her team have won numerous Addy Awards. In 2021, they added three American Federation of Shreveport-Bossier Awards to their growing list of accolades. In 2020, Brandy
led the efforts to launch a campaign called “Press Play in Shreveport-Bossier” as a nod to the community’s gaming industry and a call to action to encourage regional visitation and remind adults to have fun again after COVID restrictions were eased. The campaign generated more than 30,600 hotel room nights from May to September 2020 with an estimated revenue impact of $4.1 million to the Shreveport-Bossier economy. The campaign won a Bronze Addy for Cross Promotion – Integrated Advertising Campaigns for regional/national. The 20×49.com blog redesign won an Addy, as well as the Boom or Bust Byway brochure.
Some of Brandy’s other endeavors include speaking engagements for TBEX, a travel bloggers conference, Fit for Life, and Society of American Travel Writers – Central States Chapter. She has served as an adjunct professor at Centenary College teaching Introductory Social Media Marketing and Introduction to Marketing.
Her greatest personal achievement is being selected to be a part of Weight Watchers “Live Fully” national tv campaign with Oprah Winfrey in 2017. Brandy lost 32 pounds and has maintained a healthy lifestyle. She was featured in numerous magazines including the Weight Watchers US and UK magazines, as well as Women’s Health Magazine, Living Out Loud Magazine, and City Life Magazine. Brandy’s life mottos are to “Live Fully” and “The Best is Yet to Come.” She is passionate about
all things marketing, travel, family and friends. She enjoys volunteering at church and missions abroad. Brandy is the mother to one daughter.
Brandy and Jada Durden will be our featured Opening Keynote Speakers on the second conference day at TBEX North America 2022 in Tri-Cities, WA.