Leslie Walker amassed over 25 years of experience in destination marketing, convention logistics, hospitality management and campaigns, most recently as Convention Sales Manager for the Huntsville/Madison County Convention & Visitors Bureau. But she refuses to fall into the “you can’t teach an old dog new tricks” trap. Maybe late to the game (but in the game nevertheless), Leslie discovered the power and just plain good sense of working with online content creators, actively pursuing them to engage with her destination whether on their own or in great numbers. These days she’s Community Engagement Manager for a Huntsville, Alabama-based nonprofit. She has a horrible time saying “no” to those who ask her to guest blog or volunteer, does an absolutely shameful job maintaining her own neglected travel blog, and is a co-founder of Tourism WorX, a destination/content creator consultancy.