Fiona Anderson has enjoyed a twenty-year PR career, spanning corporate, lifestyle and travel spheres. Fiona’s client experience includes Conrad, Kimpton and Hilton hotels, and PR for travel disruptors and destinations as diverse as Click&Boat, India, the Philippines, the Maldives, Jamaica, Kyoto in Japan and Breckenridge, Colorado. From co-ordinating regional roadshows for India Tourism, to running high profile PR events for the Philippines at World Travel Market, Fiona’s extensive strategic experience ensures the execution of all activity is carried out seamlessly, creatively, to schedule and as agreed. Fiona is also Chair of the UK Tourism Society’s PR Steering Group.
Fiona will discuss how to market destinations to diverse groups of travelers.