Catharina Fischer is one of the leading experts in influencer marketing and a digital leader with over 10 years of experience in tourism. Before she was Head of Social Media at the German National Tourist Board (GNTB) she was in various marketing positions in the tourism industry. At the GNTB she implemented the international Social Media Strategy in over 12 markets & created in 2013 the first international influencer campaign for Germany. Since 2015 she is working for the consulting network Tourismuszukunft. Here she supports destinations, hotels and tour operators mainly in DACH countries with their digital marketing. In 2016 she initiated the industry think tank ‘Change4Destination’ who is dealing with the question of the ‘future of public destination marketing’. The think tank white paper became a must-read in the German speaking markets. Furthermore she created the VideoSummit – the leading conference for video in tourism with top videographers and video bloggers from all over the world.
Catharina will talk about the future of Content Marketing.