Carol Hay has over 25 years in the tourism sector, her primary areas of expertise include marketing, destination branding, product development, sustainable tourism development, public relations, crisis management, innovation, strategy, culture & heritage and social media. Carol Hay is the CEO of McKenzie Gayle Limited, a tourism marketing and development agency, representing the Caribbean Tourism Organisation UK & Europe (CTO Chapter). Up until 2019, Carol served as Director of Marketing UK & Europe for the Caribbean Tourism Organization (CTO) for more than a decade. This role followed a fruitful stint as Director of Marketing UK & Europe for the Antigua and Barbuda Tourism Authority.
Carol is also a strong advocate for equality, diversity and inclusion throughout the tourism industry and is regularly called upon to share her thoughts on the global stage. She recently completed the Climate Change Reality Leadership programme with an aim to working with destinations to address the impact of climate change on cultural and heritage tourism. She holds a Masters Degree in Marketing, Bachelor’s Degree in Business Administration and numerous professional qualifications including Cultural Diplomacy, Public Relations, Human Resources Development, Sustainable Tourism Development, Coaching, Mentoring and Neuro Linguistic Programming (NLP).
With her rich experience in the global tourism sector, Carol Hay has directed multi-national marketing portfolios spanning destination branding, product development and sustainable tourism development.
Carol will share her knowledge on how to use culture and heritage to differentiate destinations.