Carol Hay has over 25 years in the tourism sector, her primary areas of expertise include marketing, destination branding, product development, sustainable tourism development, public relations, crisis management, innovation, strategy, culture & heritage and social media. Carol is currently Director of Marketing UK & Europe for the Caribbean Tourism Organization, a positon she has held for the past 10 years. Previously she was the Director of Tourism UK & Europe for the Antigua and Barbuda Tourism Authority.
Carol has also held senior positions with The Jamaica Tourist Board, BWIA International Airways and the Jamaica Promotions Corporation. She is an accomplished speaker and has addressed audiences across the globe on strategic marketing, destination branding, and competitiveness & innovation, cultural & heritage and food tourism!
She holds a Masters Degree in Marketing, Bachelor’s Degree in Business Administration, and numerous professional qualifications including Cultural Diplomacy, Public Relations, Human Resources Development, Sustainable Tourism Development, Coaching, Mentoring and Neuro Linguistic Programming (NLP).
In her spare time Carol coaches and mentors professional women and young people, and also volunteers to support young people preparing for work. She loves to travel, cook, meet new people and generally make the most of life!
Carol will share her knowledge on how to use culture and heritage to differentiate destinations.