For more than 6 years Jiri has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns, content creation, and web and mobile apps development. He builds and executes digital, influencer & social media strategies in the United States and Canada. He has worked with lifestyle and special interest media as well as with tens of bloggers and vloggers in order to gradually achieve superior customer engagement on CzechTourism’s Facebook, Twitter and Instagram global accounts. Jiri also brought together the three entities (CzechTourism, City of Ostrava and Moravian-Silesian Region) that hosted TBEX Ostrava 2018 and was the author of the winning destination bid. Lastly, Jiri works as a freelance photo & video content creator in New York City and runs a small family-owned specialty coffee business in the north of the Czech Republic.