Travel Trade

They Rode into Town – Posted, Tagged and Left…….What’s Next?


September 12, 2019 10:35 am - 11:25 am

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Dave Serino

The influencers always arrive with great fanfare and anticipation from their host destination. They tour the town, write great content, post incredible imagery and then they ride off into the sunset……or maybe just off to the airport.

Left behind is a treasure trove of blogs, images, and videos that are often underutilized after their initial posting. In this session, we will explain how to develop and execute a content strategy to complement the cache that is left in your hands. We will provide you will pre and post trip content planning suggestions, channel placement recommendations and new ways to be sure your message gets into the hands of a targeted audience via robust ad placement.

And, as an added bonus, we will discuss how to measure the value and impact of the content over an extended time period, giving you ROI parameters for future influencer engagements.

 

Session Takeaways:

– Pre and post trip content planning strategy
– Post trip content placement and amplification strategies
– Tips on content promotion on the social networks and the latest ad targeting technics
– Measurement parameters and Google Analytics Insights