Relationships are a huge part of our industry that isn’t discussed enough. Relationships, especially for introverts, which there are many in blogging, is a hard concept, but we are in the communications/PR/marketing industry, where connecting with people is quite possibly the most important skill you need to survive.
Relationships with brands get us work, even if it takes a few years for it to come about. Relationships with fellow bloggers get us work with brands in a multitude of ways, whether it be connecting us with the right person, simple introductions, recommendations or hiring us for influencer campaigns. And of course, the brand/influencer relationship all comes back to the ultimate relationship— the one with our audience.
How are you can you build better relationships in our industry to grow your brand that will impact your income and bring better content to your readers? Let’s find out!