Sponsored, Gifted, Ad: Understanding the Rules and Responsibilities for Disclosure

September 13, 2019 10:35 am - 11:25 am

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Vanessa Chiasson

Recently, Canada, the United States, and the United Kingdom have all released new or updated rules, regulations, and guidelines regarding how bloggers and influencers must disclose their fiscal and professional relationships on blog posts and social media posts. This session would explain said rules and guidelines indepth, give extensive examples of how they are applied, and review the pros (and maybe some cons!) of compliance from a financial and professional standpoint.


Session Takeaways:


Understanding the fiscal and professional advantages of compliance.
Understanding the potential consequences of non compliance (and discussion about whether there are benefits as well).
Understand the intent and the spirit behind the rules and guidelines so compliance is more easily applied.
Brainstorming ideas on how bloggers can leverage this knowledge to enhance their partnerships and improve their income.
Develop strategies that embrace compliance in such a way that their creativity will not be hindered nor their desired aesthetic ruined on posts.