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Visit Rochester is the official tourism promotion agency for Rochester and Monroe County.

Rochester is the third largest city in New York State, is located on the southern shore of Lake Ontario and is the “front door” to New York’s breathtaking Finger Lakes region. Considered the cultural capital of Upstate New York, Rochester was recently named one of the most arts-vibrant cities in the country by the National Center for Arts Research. Affordable and accessible, Rochester is the perfect fit for foodies, families and fans of arts and culture alike. Thanks to its proximity to the Finger Lakes (one of the most agriculturally-rich regions in the country), Rochester is filled with culinary choices with plenty of farm-to-table experiences to discover. Beer and wine is also in the city’s DNA. The 100+ wineries in the Finger Lakes wine region are a short drive away, and Rochester itself is home to more than two dozen breweries, including the iconic Genesee Brewery – the oldest brewery in New York State.

Rochester is home to world-class events throughout the year. The festival season (Rochester hosts more than 140 festivals each year) kicks-off with North America’s largest lilac collection at Highland Park’s Lilac Festival (May) where half a million visitors enjoy 10 days of brilliant floral colors, fragrance and entertainment. Downtown is alive with the sounds of jazz during the Xerox Rochester International Jazz Festival (June) held in the City’s East End Entertainment District, home to the renowned Eastman School of Music.

Rochester sits at the center of 100 Must-See Miles of the Erie Canal which when opened in 1825, made Rochester the country’s first “boomtown.” Today, the historic canal thrives as an active recreational waterway with towpaths, shops and charming towns telling America’s story of “how the west began!”

Conveniently located, Rochester is a six-hour drive from New York City, 3 1/2 hours from Toronto and 90 minutes from Niagara Falls.


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