Heather Johnson has been blogging for nearly ten years but she also rides the other side of the fence. Her day job is in marketing for a word-of-mouth advertising agency. By day – she hires bloggers, by night – she is one. There are plenty of times she wouldn’t even hire herself. Heather brings 20 years of marketing experience to TBEX and has generated over $500K in revenue for her companies by working with paid influencers.