Industry

Using Data to Reveal Travel Trends


Ballroom 5 May 5, 2017 2:00 pm - 2:50 pm

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Joe Baur
Emma Sullivan

Description:

Travel bloggers might think their audience wants to read about remote and exotic destinations, but trivago’s data shows that 80 percent of American travelers are staying within the United States when booking their vacation. Travel trends point to shorter trips to smaller cities and weekend getaways closer to home. During this session, we’ll discuss how bloggers can use trivago’s data to get a more complete picture of travel trends and how to find stories within that information that will lead to unique content for their blog.

Takeaway’s:

– Exclusive access to trivago’s data.
– Using insights to help bloggers craft better, more targeted content.
– How to use data to help ideate for content creation, distribution, and build relationships within the travel industry.

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TBEX North America 2017, Using Data to Reveal Travel Trends, Joe Baur, Emma Sullivan from tbexcon