Industry

How Do Destination Marketers Measure Success?


Ballroom 5 May 6, 2017 2:00 pm - 2:50 pm

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Nathalie Pilovetzky
Samantha Jacobs
Carol Cain

Description:

High-level industry panelists discuss visitor measurement, budgets, and marketing decisions at major travel destinations.

In this session three high-level industry veterans discuss the process behind creating a marketing strategy, allocating resources, and measuring results. They’ll discuss messaging, branding decisions, and media mixes, as well as how to measure who is visiting a destination and why.

VIEW CAROL’S PROFILE VIEW SAMANTHA’S PROFILE VIEW NATALIE’S PROFILE