Date & Time: Sunday, May 7th – Bus to depart from Von Braun Center at 8:30 a.m., will return at 4 p.m.
Group Size: Maximum 56 percent participants
Attire: Casual. Closed-toe shoes required. No backpacks, bags or purses allowed, but clutches and wallet purses are ok.
Description: Travel to Lynchburg, Tennessee to tour the first registered distillery in the U.S. and sample expressions from the top-selling premium whiskey in the world. Finish your day with lunch at Miss Mary Bobo’s Boarding House restaurant and shopping on the town square. Guests of this post-BEX will enjoy a scenic, one-hour drive north from Huntsville to Lynchburg, Tennessee, home of the 150-year-old Jack Daniel Distillery. On the Dry County Distillery Tour, visitors will not only get an in-depth look at how Jack Daniel’s Tennessee Whiskey is made, but will also learn about Jack Daniel the man. Those who choose this excursion will walk the distillery grounds, stopping along the way to learn about the rick yard where we make our charcoal, the cave spring hollow water source, Jack’s old office, our whiskey stills, charcoal mellowing production, a specialty product bottling line and a functioning barrel house. After the tour, we’ll sit down for a tasting of the Jack Daniel Family of Brands. A seasoned guide (or, one of our two distillers, if they’re free that day!) will explain the differences in Old No. 7, Gentleman Jack, Single Barrel, Tennessee Honey and Tennessee Fire. Guests will also get to compare how our whiskey tastes before and after charcoal mellowing. As a special treat, we will also sample the distillery’s newest Single Barrel expressions: Single Barrel, Barrel Proof and Single Barrel Rye. There will be plenty of time for Q&A during and after the tasting. After all that touring and tasting, we’ll head to Miss Mary Bobo’s Boarding House restaurant. Miss Mary Bobo’s is a large antebellum-style home that was built in the 1860’s. Being the bachelor that he was, Jack Daniel took meals there quite often when he was alive. There, we’ll share a traditional Southern meal served family style. Before boarding the bus back to Huntsville, guests will have the opportunity to shop the town square and visit the Lynchburg Hardware Store – Jack Daniel’s official gift shop.