With the crazy fast pace changing trends in this digital age, how can travel industry people and bloggers alike keep afloat of what is critical, good to have and just a passing trend. This session serves to identify the trends revolving around content marketing, influencer marketing and changing travel purchase behaviour and how we should easily tackle them.
– Key trends revolving around content marketing, influencer marketing & changing travel purchase behaviour
– Relevant tips on how to use influencers to be your extended marketing arm
– How to pick the right bloggers that can create long term value for your brand on the digital space
– What are some things to seek from bloggers when you work with them”