Pitching

Blogger Vs Hotelier – How to create win-win partnerships with hotels in this digital age


O'D's Restaurant October 5, 2017 2:00 pm - 2:50 pm

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Lydia Yang

Description:

With the crazy fast pace changing trends in this digital age, how can travel industry people and bloggers alike keep afloat of what is critical, good to have and just a passing trend. This session serves to identify the trends revolving around content marketing, influencer marketing and changing travel purchase behaviour and how we should easily tackle them.

Takeaway’s:

– Key trends revolving around content marketing, influencer marketing & changing travel purchase behaviour
– Relevant tips on how to use influencers to be your extended marketing arm
– How to pick the right bloggers that can create long term value for your brand on the digital space
– What are some things to seek from bloggers when you work with them”

VIEW LYDIA’S PROFILE

TBEX 2017 Europe, Blogger Vs Hotelier – How to create win-win partnerships with hotels in this digital age, Lydia Yang from tbexcon