Tourism

Data and Travel Content


O'D's Restaurant October 4, 2017 2:00 pm - 2:50 pm

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Emma Sullivan
Eleanor Kutylowski

Description:

Travel bloggers might think their audience wants to read about remote and exotic destinations, but trivago’s data shows that 80 percent of American travelers are staying within the United States when booking their vacation. Travel trends point to shorter trips to smaller cities and weekend getaways closer to home. During this session, we’ll discuss how bloggers can use trivago’s data to get a more complete picture of travel trends and how to target specific travelers to create unique travel content.

Takeaway’s:

– Exclusive access to trivago’s data.
– Using insights to help bloggers craft better, more targeted content.
– How to use data to help ideate for content creation, distribution, and build relationships within the travel industry.

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TBEX 2017 Europe, Data and Travel Content, Emma Sullivan, Eleanor Kutylowski from tbexcon