Edwina is an online marketing expert with over ten years of experience marketing to both consumers and businesses. She built up the Marketing Department for ReviewPro, a hotel reputation management company that works with more than 25,000 hotels worldwide. As a stereotypical German, she likes to apply project planning to everything – preferably with a spreadsheet. Since 2014, she has been working as independent consultant helping businesses develop an “inbound” approach to content marketing. She also blogs at TravelingGerman.com and runs the occasional chocolate making workshop in her chosen home town of Barcelona.