Industry

What’s The Plan: Conversational Research around Travel Consumers in Asia


October 15, 2016 11:40 am - 12:30 pm

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Jason Falls

description:

Millions of conversations happen everyday on social media sites and many of them are focused on making travel plans. Conversation Research Institute’s Jason Falls, a leading practitioner of social media conversational analysis and research, will present new, original findings of online travel consumer conversations. While traditional research such as surveys and focus groups provide directed, sampled conversations, online conversations are raw, unfiltered, honest elements of insight for travel brands and bloggers to understand.

Takeaways:

1. See how wide-spread online travel conversations among consumers are
2. Understand what brands are mentioned (and not) and perhaps why
3. Discover what pain points consumers discuss in relation to travel planning
4. Find insights to help guide everything from your online content to
business strategy