Inbound Marketing is a hot trend in the business world right now. The underlying idea of this marketing methodology is that by aligning the content that you publish with your customer’s interests, you will naturally attract traffic that will convert over time. In this session, we’ll talk about how this can be applied to travel blogging. We’ll start by defining your blog’s reader persona and aligning your content with that reader. We’ll then go into how you can reach your target reader and grow your audience by providing the right content, in the right place, at the right time.