The travel-blogging world is crowded with too many nearly-identical “Top-10” style lists about destinations and activities that lack color, creativity, and fail to get readers’ attention in a cluttered landscape. Bill will share top examples from travel blogs, tourism boards, and travel providers as well as sharing his personal experiences on what has worked well (and not well) in his own travel writing on platforms like BBC.com, Yahoo.com, and the San Francisco Chronicle.
1. Discover trend-worthy story ideas while traveling
2. Transform your ideas into a compelling story
3. Justify the story as part of a larger trend