What’s the Story? Blogging Beyond Top-10 Lists: How to Find Compelling Travel Content and Transform It Into Trend-Worthy Stories.

October 15, 2016 11:40 am - 12:30 pm

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Bill Fink


The travel-blogging world is crowded with too many nearly-identical “Top-10” style lists about destinations and activities that lack color, creativity, and fail to get readers’ attention in a cluttered landscape. Bill will share top examples from travel blogs, tourism boards, and travel providers as well as sharing his personal experiences on what has worked well (and not well) in his own travel writing on platforms like,, and the San Francisco Chronicle.


1. Discover trend-worthy story ideas while traveling
2. Transform your ideas into a compelling story
3. Justify the story as part of a larger trend


TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill Fink from TBEX