Industry

Don’t Gamble Your Money On Bloggers. Know What to Measure and How to Measure Success.


October 15, 2016 11:40 am - 12:30 pm

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Tika Larasati

Description:

How much should we pay influencers? Do we pay per post, per mention or? How do we measure ROI? Are vanity metrics enough to explain the correlation between a campaign collaboration and a brand’s growth? Brands as much as influencers struggle to find the right answer. This session will take you through how Skyscanner invests in Influencer Marketing through pirate metrics.

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