Does Your Brand’s Content Inspire Travel Dreams?

October 15, 2016 10:35 am - 11:25 am

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Sara Meaney


Is your content strategy inspiring dreams of travel or are you getting lost in a sea of sameness? Data tells us that consumer travelers daydream about holiday travel planning on a regular basis. When daydreaming shifts into research and planning, the brands who successfully capture attention also capture a larger share of spending. This session will uncover some of the keys to setting your content apart from the noise by inspiring travelers to dream about your destination and converting those dreams into visitation reality. These insights will help your brand become a source of content that inspires your audiences to imagine themselves living out their own dreams – in your destination.


1. How can content convert travel daydreams into travel purchases?
2. How can brands engage consumers through travel inspiration?
3. What types of content perform best in the travel and tourism space


TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara Meaney from TBEX