Matt Ridings

Matt is the CEO of SideraWorks, he is a business strategist, keynote speaker, executive facilitator, and writer. His work over the last 10 years has focused primarily in developing innovation cultures, change management and organizational design initiatives, technology adoption, culture assessment, and specialized market research using social channels.

Matt has advised organizations in digital and organizational strategies since 1994 including as agency of record for large established brands such as Levi’s, Cisco, and British Airways as well as helping to launch new ones like JetBlue and RedSpark. Prior to SideraWorks he worked as either owner or Partner in three ventures, including building out a 300+ person consultancy.

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