Emma Mead

Emma Mead is International Media Visits Officer for VisitBritain, the national tourist board. Working across 22 international markets, Emma supports the regional offices with everything from media relations and social/PR integration to hunting down newsworthy story ideas and itinerary planning.

Emma led VisitBritain’s first-ever global blogger trip in April 2014, which saw 30 bloggers from around the world travel across England, Scotland and Wales on a six themed itineraries, including Food, Fashion and Shopping, Adventure and Film, and she has played a key role in shaping VisitBritain’s strategy for engaging bloggers and social media influencers.

Emma worked closely on VisitBritain’s first partnership with iAmbassador, in which three iAmbassadors served as official campaign curators for VisitBritain’s Countryside is GREAT campaign in the US.

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