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An American and E.U. citizen, Sara Meaney provides a fresh, global perspective on content marketing in the travel and tourism space. A native of Wisconsin whose career and leisure travel experiences have enabled her exploration of six continents, Sara’s expertise in digital media and content production strategy is informed by her hands-on experiences as both the tourism marketing professional and the tourist. She offers in-depth knowledge of the role of content strategy within the optimal marketing mix for the travel and tourism industry, as well as the active lifestyle and outdoor adventure space. She has experience as a blogger and podcaster both directly and on behalf of her clients, and is a recognized expert in social media and the psychology of marketing and content strategy.
In her role as Managing Director of BVK, a Milwaukee, Wisconsin-based independent advertising agency with deep experience in the travel and tourism industry, Sara oversees the earned media service offerings, which include the agency’s public relations, social media, experiential marketing and promotions teams. Sara is a sought-after keynote speaker and university guest lecturer at the undergraduate and graduate level and volunteers her time on the boards of directors of several nonprofit organizations. She has been recognized in the Business Journal’s Forty under 40, is a graduate of the University of Wisconsin–Madison and has completed executive education programs at Harvard Business School and Kellogg School of Management.