(Director of Social Media, Greater Philadelphia Tourism Marketing Corporation)
Caroline Bean is the director of social media at the Greater Philadelphia Tourism Marketing Corporation (GPTMC).. Bean’s media relations’ efforts have resulted in stories in USA Today, The Washington Post, GQ magazine and PR Week. At the helm of GPTMC’s social media efforts, she works to integrate a social media strategy into every campaign. Bean is part of a communications team that has won 45 industry awards. Bean has taken the social media show on the road, at events such as the U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) conference.