Day 1June 14, 2012

Various

Denver, CO

Pre-Conference Tours & Activities

Visit Denver will be offering optional tours & activities to TBEX '12 participants. Read more >>
Day 2June 15, 2012

08:00 AM

Denver, CO
Keystone, CO

TBEX Road Rally

The TBEX Road Rally will begin at 8:00am in Denver and work its way up to Keystone. Read more >>

10:00 AM

Lobby, Conference Center

Conference Registration

Conference registration & badge-holder pickup will begin at 10:00am and end at 6:00pm.
Day 3June 16, 2012

09:00 AM

Colorado Rockies

Amazing Things Will Happen When Your Content Rules

by C.C. Chapman 

Keynote
Traveling provides such a unique opportunity to create content that others will want to consume. But, how can you move beyond the typical snapshots and on to something more engaging. C.C. will share the principles for engaging content and the mindset that you must adopt if you want you and your clients work to stand out from the pack.

Takeaways
1. Tips and tricks of working with big brands
2. Insights from a brand executive on why blogger engagement is critical
3. Examples of successful campaigns featuring travel bloggers

09:00 AM

Colorado Rockies

10:15 AM

Grays Peak II

Monetize Like You Mean It

by Beth Whitman  , Tim Leffel  , Max Hartshorne  ,

Business of Travel Blogging
Learn how to make money from your travel website and how to successfully build your travel brand: from maximizing the ways to earn money from your blog site(s), to find new and creative programs and methods for additional earnings, to creating a brand and business plan that goes beyond your blog. This session features speakers who have created brands that afford them a full time living from travel, and they'll share with you a look at the old and new of monetization.

Takeaways
1. Tried and true ways to monetize your blog
2. Emerging ways and opportunities to create a brand that can generate revenue
3. The importance of diversification of your revenue stream

10:15 AM

Torreys Peak I

SEO for Beginners

by Jennifer Miner 

Tools of Travel Blogging
You have a beautiful, well-written travel blog, so why are only 2,000 people reading it each month? SEO helps people find your blog via Google searches. But you also don't want to sell your soul and only crank out dozens of generic Top 10 lists each month, of course. This beginners' course will help you learn how to make your travel blog search engine friendly without forgoing why you created your blog in the first place; to write well about travel. You can easily incorporate the basics. Don't ignore SEO: It's not completely intuitive, but it's not rocket science either.

Takeaways
1. Search engine optimization is not as intimidating as it sounds.
2. Algorithms/search details change several times a year. What worked last year may not be as effective today.
3. With all the different ways to make your blog found via search, you can pick the two or three that work best for you and stick with them.

10:15 AM

Torreys Peak III

How To Use Mobile Photography For Travel Bloggers

by Kirsten Alana Larsson 

Art of Travel Blogging
Learn the basics of good mobile photography and how, whether on Android or iPhone, you can use mobile technology to be a better travel blogger and journalist. Basics of generally good photography will be discussed as well as detailed insight into what apps are best to use and even accessories that are helpful to purchase.

Takeaways
You'll learn the basics of good photography and how to be a better photographer even if you aren't naturally gifted, what the best apps are in the mobile photography sphere and what accessories can aid you as a mobile photographer and travel blogger traveling the world.

10:15 AM

Crestone Peak I

How to Find the Best Bloggers for your Brand

by Andy Hayes 

Tourism
There are numerous ways bloggers and brands can work together to achieve mutually-beneficial results. But how to match the right bloggers to the right brands? Open communication is one of the several keys to building strong relationships -- and partnerships.

Takeaways
1. Gain insights on why and how bloggers fit into any PR strategy
2. Understand the key strategies for developing long term relationships with bloggers
3. Get started on blogger outreach or take your strategy to the next level with actionable tips

10:15 AM

Grays Peak III

How to Work with Brands

by Andy Murdock  , Dave Bouskill & Debra Corbeil  , Gary Arndt  ,

Beyond the Blog: Business of Travel
Partnering with brands and finding the right sponsorship for your blog can be a daunting experience but with the proper tools and knowledge you can target companies that are right for your brand. This session will show you how to create and develop mutually beneficial partnerships and turn these relationships into a profitable business model. Learn how to create a plan to attract potential sponsors and business partners, stand out from the crowd and promote yourself in the growing competitive market of travel blogging.

Takeaways
1. How to market yourself to be more appealing for brand sponsorship.
2. How to identify sponsors that are right for your brand.
3. How to effectively build relationships and turn them into a profitable business partnership

11:30 AM

Torreys Peak III

Podcasting for Travelers

by Chris Christensen 

Art of Travel Blogging
How to use a podcast, audio or video, to build your brand. This session will focus particularly on podcasting about travel or podcasting from the road. What hardware, software do you need? What are the various models for content creation and how do they fit my style?

Takeaways
After this sessions you should be able to decide if podcasting is a good medium for you. Also you should have a checklist of steps to start a podcast if you want to pursue one and an idea of how much work creating a podcast would be.

11:30 AM

Torreys Peak I

How to Create a Social Media Strategy

by Matthew Long  , JR Johnson  , Jodi Ettenberg  , Annemarie Dooling  ,

Tools of Travel Blogging
The panel will discuss key strategies in social media management. Participants will learn about the most important techniques for effective social media use as bloggers and brands, such as curation and community building, how best to use social media in building a business and how to develop a well-rounded and effective strategy for engagement and promotion without detracting from your core messages as a brand.

Takeaways
1. Learn which of the many social media platforms are most important for travel bloggers
2. Why curation is the most effective tool to build an engaged community and establish yourself as a source of credible information
3. Tools available to curate effectively and optimize your information for maximum user engagement
4. Review of available technology used to manage various social media sites
5. How to self-promote effectively without alienating your core audience

11:30 AM

Grays Peak II

Running a Successful Giveaway

by Stephany Verstraete  , Amy Moore  ,

Business of Travel Blogging
Giveaways are great for attracting and engaging readers, as well a for promoting brands and experience. In this session a blogger and a brand representative share perspectives from each side of the equation, helping to identify what’s important and what works on each side.

Takeaways
1. How bloggers can work with brands to do giveaways
2. How brands can work with bloggers
3. Tips on how to run a successful contest
4. Promotion and advertising strategies for your giveaway

11:30 AM

Grays Peak III

Creating a Business with your Blog

by Audrey Scott & Daniel Noll  , Matthew Kepnes  ,

Beyond the Blog: Business of Travel
For many of us, our blogs are not the end game but instead a starting point for new projects and business opportunities.

This panel will discuss how to leverage your blog’s brand and influence, as well as your professional skills, into other business projects and passions. Take the core competencies that you've honed while running your blog and social media channels and position those skills as value-added to others. This begins with a business plan not only for your blog, but also more importantly for the broader business you'd like to develop. It continues with engaging potential clients and projects that fit your values and brand.

Because of the rapid evolution of the blogging and social media landscape, there are a variety of ways to do this. The panelists will share examples of how it can be done as well as the themes common to those bloggers who have successfully extended themselves beyond their blog.

Takeaways
1. Understand the importance of business planning, positioning and marketing not only in building a successful blog, but also in pursuing broader business objectives, projects and causes.
2. How to take stock in and leverage the success, skills and influence you’ve built in your blog to snag other business opportunities in line with your blog’s brand and values.
3. How to balance the continued growth of your blog with managing and pursuing other business opportunities and projects.

11:30 AM

Crestone Peak I

Engaging With Bloggers: A Brand Perspective

by Joe Megibow 

Tourism
Joe Megibow, Vice President and General Manager of Expedia, will discuss Expedia’s successful work with bloggers over the past year. Expedia took a dive into the blogger world as an experiment last year and has since made it a key priority, and Joe will demonstrate the real world value driving the work.
In addition, blogger representatives including Chris Staudinger from Captain & Clark, Spencer Spellman of The Traveling Philosopher, Anne Taylor Hartzell of Hip Travel Mama and Kara Williams of The Vacation Gals will present case studies of work with Expedia, and why they felt the relationship succeeded.

Takeaways
1. Tips and tricks of working with big brands
2. Insights from a brand executive on why blogger engagement is critical
3. Examples of successful campaigns featuring travel bloggers

02:00 PM

Colorado Rockies

SEO Without Selling Your Soul

by Rand Fishkin 

General Session
Session Details Coming Soon
Takeaways
Session Takeaways Coming Soon

03:00 PM

Columbine

Day 4June 17, 2012

09:00 AM

Torreys Peak I

WordPress for Beginners

by Kevin Conboy  , Chris Christensen  ,

Tools of Travel Blogging
This session is an introduction to the WordPress platform, which is the most popular blogging platform.
Takeaways
1. WordPress comes in two flavors: hosted and self-hosted, which is right for you
2. How to install and configure WordPress
3. How to get started configuring WordPress

09:00 AM

Grays Peak III

The Branding of You

by Janice Waugh  , Chris Gray Faust  ,

Beyond the Blog: Business of Travel
Blogs are ubiquitous. Successful blogs are not. Successful blogs -- ones that people read, share and trust with their email addresses, ones that attract sponsors and advertisers -- are dependent on the blogger's personal brand. Learn what a personal brand is, how to identify the features / benefits of your personal brand and how to promote it to readers and prospective industry partners. Learn how to use your personal brand to build loyalty to your blog, a community that supports it and industry partners that want to work with you.

Takeaways
1. How to build the brand called you.
2. How to market your brand.
3. How to benefit from your brand.

09:00 AM

Torreys Peak III

10 Steps to Writing that Better Engages (and Keeps) Your Readers

by Stephanie Yoder  , Spud Hilton  ,

Art of Travel Blogging
Writing is a part of nearly every blog, and being even a little bit better at it pays off by bringing readers back, by setting you apart in a crowded field and by increasing your credibility -- with readers and with tourism pros. It's not about being the next Hemingway so much as using 10 simple steps to take your written voice to the next level.

09:00 AM

Crestone Peak I

The New Kind Of Press Trip

by Anne Taylor Hartzell  , Sheila Scarborough  , Pam Mandel  , Kara Williams  ,

Tourism
The old one-size-fits-all, "everyone on/off the bus!" press trip or fam (familiarization) tour is evolving. There are new ways of running them, new ways of creating content from them, new sorts of content creators going on them, and some who say that they're a waste of time because free travel is nice, but doesn't buy groceries or pay the light bill. What are some alternatives to the standard press trip model, and do they work for both destinations and bloggers? We'll dig in and talk about it.

Takeaways
1. Learn what comprises an ideal blogger trip itinerary.
2. Get new ideas on how to partner with bloggers on content -- for their blogs or your website.
3. When it's best to say no.

09:00 AM

Grays Peak II

Legal Issues for Bloggers

by Matt Stabile 

Business of Travel Blogging
A lawyer/travel blogger will take you through issues involving U.S. copyright law, specifically the definitions and differences between copyright and trademark, the "Fair Use" doctrine, the "Creative Commons" attribution, and the appropriate use of linking to and quoting other articles and/or written material, as well as the use of video and music in video productions. The discussion will include the use of photographs, including what photos can be used, which should be used, how to properly attribute their ownership under each category, and how someone can protect their own images. And, of course, we'll talk about the FTC guidelines concerning endorsements and how it relates to bloggers, as well as recent rulings in connection with the FTC's update in 2009.

Takeaways
1. An understanding of "Fair Use," and how a blogger can best utilize the tenants of fair use in general when deciding how to use material in their site, including text, photography, music and video.
2. Best practices for bloggers to follow in light of recent case law, administrative rulings, and internal guidelines of sites (Google, YouTube, Flickr, Facebook), and how they can manage their sites to comply both in the present as well as is the future.
3. How to comply with the FTC guidelines with regard to endorsements.

10:15 AM

Columbine

02:00 PM

Grays Peak II

From Hobby to Small Business to Funding

by Ross Borden 

Business of Travel Blogging
Co-founder and CEO of Matador Network, Ross Borden took a tiny, unknown travel site founded in 2006 with $11,000 and grew it into a thriving business now worth millions. He and his team have built one of the most-read travel sites on the Web, raised money from angel investors, and turned down multiple acquisition offers in favor of instead continuing to grow the business. He has worked with ad networks, closed 6-figure direct ad deals with fortune 500 companies and created new revenue models for travel content. Most of all, Ross has made A TON of mistakes and hopefully this talk will save you from making some of the same ones.

Takeaways
This session will teach you about balancing the importance of traffic vs monetization, evaluating and managing multiple revenue streams, and raising money to take your blogging from a hobby to a real business and beyond. We will look at ways to identify potential revenue streams that you may be overlooking, as well as dissect advertising in all of its various forms, while exploring promising new revenue opportunities that are alternatives to traditional advertising.

02:00 PM

Torreys Peak III

How to Be a Rock Star Host: Breaking into the Travel TV Biz

by Monica McCarthy  , Julia Dimon  ,

Art of Travel Blogging
Dream of hosting your own travel show? Julia Dimon, host of the television series "Word Travels" airing on Travel Channel UK, shares her advice on how to break into the biz: from building a brand, to shooting a visual story, growing an audience, to pitching your own travel TV show ideas. Eager to share your journey and find your voice? Monica McCarthy, former Broadway, television, and film actress, host of NYC's IN & WHERE online travel show, and current on-camera and public speaking coach, shares kick-ass tips on being comfortable and authentic on camera and creating engaging copy
Takeaways
Learn the steps necessary to create your own travel show, be a better on-camera host and build your travel brand through video.

02:00 PM

Grays Peak III

Email Marketing with Your Newsletter

by Scott Carmichael  , Natalie Bahadur  , Johnny Jet  ,

Beyond the Blog: Business of Travel
Building a newsletter is an important part of any marketing plan. In this session you’ll learn about the philosophy behind the power of your list as well as get practical advice on how to start, build, and manage your email list.

Takeaways
1. How to select a newsletter provider
2. How to create quality newsletter content and how it’s different than blog content
3. How to get subscribers
4. How to manage your list and it grows

02:00 PM

Crestone Peak I

Tourism Marketing: How To Build Loyalty, Fans, and Influence

by Brooks Thomas  , Jennifer Leo  , Caroline Bean  ,

Tourism
Learn how some of the best tourism pros in the industry deal with using social media to reach their constituents. From blogs to Twitter, from Facebook to Foursquare, anywhere their community is, you'll find them there too.

Takeaways
1. How to build and maintain community on your tourism blog.
2. How to manage negative PR in social media.
3. How to turn your customers into enthusiastic evangelists.

02:00 PM

Torreys Peak I

Advanced Web Design: How to Build the Best Blog on Earth

by John O’Nolan 

Tools of Travel Blogging
Founder of Travelllll.com and former designer for WordPress, John O'Nolan has built blogs for some of the biggest brands in the world, including Virgin Atlantic, Micosoft, Nokia and Ubisoft. In this session, the secrets behind what make good websites work will be revealed to you. You'll be shown the most important factors which control the ultimate success or failure of a website - focusing on design, user experience, psychology, and usability. Want to take your site to the next level? This is the session for you. This is an advanced session - but you don't need to know code to benefit from it. The session will feature lolcats, dubstep, and Red Bull.

Takeaways
1. Easy fixes for your site to make it better and faster, from 15 years of experience.
2. Learn what makes your users *really* tick. Did you know that your perception of time is slowed by 15 seconds per minute when you look at the colour blue?
3. Become more attractive to the opposite sex, and discover the meaning of life.
4. Take part in a quiz (with prizes) to decide which 2 of the above 3 TakeAways are authentic.

03:15 PM

Colorado Rockies

04:15 PM

Colorado Rockies