Painlessly Prospecting for New Travelers to Grow Your Travel Brand

A lot can happen in 60 seconds. Every minute of the day, Facebook users share 2.46 million pieces of content. Twitter users tweet 277 thousand times, Google receives over 4 million search queries, and YouTube users upload 72 hours of new video. That’s a whole lot of new content in just one minute.

tommartinThe competition for travelers’ attention, especially repeat attention, is incredibly high and growing literally by the minute. That’s why it is so imperative to establish a digital footprint that extends far beyond your own corporate website or blog. The key to winning the Invisible Sale is to create propinquity — or the opportunity for repeated interactions— between you and an unqualified traveler. In the buzz of all that content being created, you have to make sure your a prospective is seeing your brand.

The art of generating helpful, relevant content that is strategically dispersed throughout the websites and social networks favored by your today’s digital planning travelers is creating what I call your Painless Prospecting platform. As your unqualified prospects move through your platform and run into you and your content repeatedly, they begin to qualify themselves through their actions and interactions with you and your content.

As you set about establishing Painless Prospecting platform, there are three legs you’ll need to focus on:

1) Home Base

Everything you do online and offline is designed to drive prospects to your Home Base. Your Home Base needs to be a website, a blog, or both. If your company has multiple brands, you might have multiple Home Bases. Regardless, your goal is to always drive prospects back to your Home Base, where you can use your content and tracking technology to qualify prospects and drive them down the appropriate sales funnel.

The single most important thing to think about when crafting your home base is how well it functions. In your website, you want to create a funnel-optimized, mobile friendly, qualified lead-generation machine that is committed to achieving only one goal: the constant creation and qualification of convertible leads for your brand.

2) Outposts

In the simplest terms, an outpost is a place where you and your content show up from time to time and where your prospects congregate. A good example is submitting a guest post on a popular travel blog, authoring an article for a magazine or some kind of review penned by an influential travel blogger. You create and post the content there, but you’re not investing a lot of time in doing so because your goal is to generate awareness. You’re trying to leverage the platform owner’s audience to create awareness of you and your product or service, and give prospects a simple way to follow you back to your Home Base.

3) Embassies

Similar to outposts, embassies are places where you find and interact with prospective guests, but in a much deeper and engaged manner—embassies are where you’ll plant a flag and plan to spend a good amount of time interacting with the people you find there. Embassies are the place you’re going to meet people, introduce people to one another, and get introduced to people.

Unlike outposts, effective embassy management requires plenty of work and a hefty time investment on your part. But that effort should translate into significant value in the form of new leads, reputation enhancement, or opportunities to connect with resources that enhance your ability to grow visitor usage of your brand or destination. You’ll have only a few embassies in your platform, so you need to select them strategically to maximize the effectiveness of your prospecting platform.

Your Ever-Changing Prospecting Platform

Keep in mind that your prospecting platform is not a static digital footprint. It ebbs and flows as you, or your company, emphasize different products or services. As you move in new directions or target new audiences, any propinquity point can vacillate between serving as an outpost or acting as an embassy. This might be due to a change in your strategy, a changing business climate, or just a realization that a particular propinquity point is under- or over-delivering based on your current effort level.

As you embark on this journey to build your own Painless Prospecting platform, know that you will make mistakes along the way. Failures will occur. Platforms or outposts will end up not making sense or not generating a big enough return on your time and investment to justify continued involvement. That’s okay. Failure is the price of learning. The key is to fail small while simultaneously setting yourself up to win big.

For more information on creating a painless prospecting platform for your own company, join me at TBEX Europe in Athens when I’ll present Propinquity: Leveraging the Secret Science of Relationship Formation to Grow Your Sales on Friday, October 24th at 10:45am or pick up a copy of The Invisible Sale.

Author Bio:  Tom Martin is a no nonsense, straight-talking 20-year veteran of the advertising and marketing business who favors stiff drinks, good debates and helping travel brands grow their businesses. As an internationally recognized digital marketing keynote speaker, blogger, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach companies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers. Follow him on Twitter at @TomMartin.


The Nuts and Bolts: Why You Should Understand the Technology Behind Your Website.

The website, over the past several years, has evolved.  The web started out as a way for tech-savvy people and businesses to monotonously display their information.  Now, the web is an expression of the caricatures of the human race.  The moments of greatness – and the occasional moment of darkness – are displayed in full high-resolution for everyone to experience.  Centuries ago, only the rich and powerful could print words.  Now, the power of the press is available to anyone and everyone. A website is a beautiful representation of a person’s soul and passion.  Why, then, would a person not strive to understand the inner workings of their own soul?

Mitch CanterOK, maybe that’s a bit on the melodramatic side, but I do know this: learning the inner workings of a website empowers people.  It’s an amazing feeling to be able to fix a problem on your blog – especially since you don’t have to to call your web developer friend when something looks out of place.  Being able to make (or fix) something with your hands – even if that something is made of bits and bytes – is a great feeling.

The biggest deterrent, I’ve seen, is that people just don’t know what they don’t know.  They’ve stumbled haphazardly onto their WordPress theme editor and panicked at the sight of lines and lines of code.  To best understand what’s going on in our website, we must first know what we need to know.  When people ask me what they should learn, there are three things without fail that I recommend they study.


HTML tags are the fundamental building blocks of the internet.  No matter what language you write in, the resulting output is usually HTML.  HTML stands for “Hypertext Markup Language”, and serves the purpose of taking raw content and applying basic structure and form.  HTML won’t tell you how wide or what color something is, but it does provide the backbone for being able to set those attributes.  Paragraphs (<p>) are separated from headlines (<h1>) and lists (<ul> or <ol>), and documents go from a mass jumble of words to a neatly formatted set of instructions for the browser to follow.


HTML tags only display information.  It’s the CSS (Cascading Stylesheets) that takes that information and applies true form and style.  You can make those paragraphs grey, change the headlines’ font, and ensure your lists have a colored background.  You can even take whole sections of content and position them exactly where you want to on a page.  Most browsers already have styles built into them, but we can over-ride those styles by changing their rules in a stylesheet document – a top-down approach that “cascades” the style rules down a specific order of operation.

PHP (WordPress)

Now that we’ve determined the structure and color, we can start talking about the content.  Running a site that’s pure HTML is a daunting task.  Fortunately, content management systems like WordPress have made it easy to “templatize” a site – you supply the style and function rules, and the machine spits out your content depending on where you are.  Going to a single page pulls only that content from a database, and a category only shows posts that are specifically marked to show.

PHP uses defined functions – meaning that you can write rules that can then be called again and again as needed.  A WordPress site, at it’s most basic form, only changes the ID number to figure out which content to grab – everything else is just a template.Yes, this is a gross simplification of a larger process, but once you learn the basics it’s amazing what you realize you can do.  I encourage anyone who owns or operates a website to at least pick up a few of the basics.  Your website is an extension of you – it’s your place on the web to make art, write, and even sell your wares. And I’d dare say that having a website is no longer optional – not even for your regular people.

I do workshops weekly for people to learn the inner-workings of WordPress and other design-related topics (and I’ll be doing a Design & Tech Workshop in TBEX Athens to teach people some of the very things I talked about above).  I’ve seen people’s lives changed because the act of learning, even if it’s just a small fix here or there, has empowered them to make the most out of their website.  Learn the basics, take control of your website, and make the world a better place.  Who could ask for more?

Author Bio:  Mitch Canter is a WordPress Designer / Developer from Nashville, TN.  He strives to make the web a more beautiful place, and to empower his clients better understand WordPress and how to use it.  You can see his work at, and find helpful WordPress resources at

TBEX Welcome Kit Will Provide Airport Transportation & More for Attendees

metro (1)


The welcome kits are already at the airport and will be available for pick up through October 23rd.


With the help of our generous sponsors and partners in Athens, we are pleased to welcome you to Athens with a welcome kit full of helpful information and resources. These resources will help you navigate airport transportation, public transportation around the city,

The welcome bag can be picked up at the Athens International Airport at the City of Athens Infopoint at Gate A. The Infopoint is open from 8 am-8 pm daily, with extended hours of 8 am-10 pm on October 20-22. Although the Infopoint will have a list of attendees, if you have a hard or digital copy of your registration, it will help speed the process along. The welcome kit can be picked up at the airport Infopoint through October 23rd. If you won’t be arriving via the airport, see note below.

What’s in the welcome kit? A city map and guide, transportation passes, Athens Spotlighted Card, and a letter for free admission to a variety of venues. Here’s more detail on each to help you make your Athens plans.

Airport Transportation Pass

This pass will provide you with hard-copy tickets that are good for transportation to and from the airport, and is courtesy of Athens Urban Transport Organization (please note that not all pages of their website are offered in English). Ask the staff at the Infopoint for help getting pointed in the right direction to get transportation into town. This isn’t a card or pass, but is an actual hard ticket to use, and is good only for transportation to and from the airport. For your return to the airport, please check with the Athens representatives at TBEX for further information, or check with your hotel for pick up locations and times.

City Transportation Card

This card, also courtesy of Athens Urban Transport Organization, will give you 5 days of use on all public transportation – tram, metro, bus, trolley. This card will be good for getting around the city on your own time, with the 5 days starting after the first use, and will let you plan how to best maximize getting around Athens. That’s the metro map above.

Athens Spotlighted Card

The Athens Spotlighted Card provides a variety of discounts at restaurants, arts and cultural attractions, entertainment, shopping, and services around the area. Discounts range from 10-50%, with some restaurants offering a special menu, and some attractions offering a special admission fee. For a full list of participants, addresses, and discounts offered, go here.

Complimentary Archaeological Sites and Museums

The Ministry of Culture has granted official admission to the below archaeological sites and museums.  A special admission letter, written in Greek, will be in your welcome kit and will need to be presented upon entry to the sites/museums. Each attendee will need to have a letter in hand to present to at the site or museum. There welcome kit will also have an English translation of the letter, along with an explanation of what this letter is and which sites it includes admission to and the applicable dates. Please note this admission is strictly controlled and available on specified dates only.

To help you plan out your time, we’ve listed the sites and dates below:

  • The Temple of Aphaia; valid on October 21st and 26th only
  • The Marathon Archaeological Museum; valid on October 22nd
  • The National Archaeological Museum; valid on October 22nd
  • The Archaeological site of the Acropolis, Roman Agora, Dionysus Theater, Ancient Agora, and Adrianou Library; valid on October 22nd and 26th
  • The Temple of Olympian Zeus; valid on October 22nd and 26th
  • The Temple of Poseidon at Sounion; valid October 22nd

NOTE:  If you’re in Athens early, or are arriving by rail, bus, driving, walking, etc., you may pick up a welcome kit from the City of Athens Infopoint. That location is:  at the intersection of Amalias Avenue and Dionysiou Areopagitour Street, near Melina’s Statue (Acropolis Metro Station). This Infopoint will be open 9 am-9 pm, October 20-26.

Top Reasons Why a Cruise is an Ideal Vacation

pool on MSC Fantasia

Did you know more than 21.7 million passengers are expected to cruise in 2014? Will you be one of them?

Cruise lines continue to introduce new and exciting ships as they attempt to dazzle all types of travelers with different amenities and features. If you’ve been considering taking a cruise, but not sure it’s right for you, check out some of the top reasons why cruising makes an ideal vacation:

  1. Hassle-Free:  You only have to pack and unpack once while visiting multiple countries and cities. Go to bed in La Spezia, Italy and wake up the next morning in Cannes, France with no need to arrange flights, hotels, or shuttles in between.
  2. Fun for Family Members of All Ages: With everything from kids clubs to educational lectures, a cruise is the perfect venue for your next multi-generational vacation. Every family member has the chance to choose their own activities during the day and then get together in the evenings for a family dinner in a gourmet restaurant.
  3. Customized to Meet Your Needs: Every cruise line, from contemporary to luxury, offers a unique cruising experience that can be customized to make the most of your vacation. By offering specialty dining restaurants, captivating entertainment, luxurious spas, and other innovative features, cruise lines are able to exceed the expectations of travelers.
  4. Unique Destinations: Choose from visiting the Caribbean, Mediterranean, Northern Europe, South Africa, South America, and other exciting destinations. Each cruise port offers you the opportunity to explore the hottest sights and attractions of each unique city such as the Acropolis in Athens, Greece or the Mayan Ruins in Cozumel, Mexico. Just take your pick.
  5. Meet New People: Cruising is an international experience. Meet fellow travelers from around the world and learn about their culture while relaxing in the spa, the pools or at the restaurants and bars, enjoying sublime food served by our amazing chefs.

Still have questions about cruising? MSC Cruises is coming to TBEX Europe to meet you! Please stop by our table and introduce yourself.

Want to see what else MSC Cruises is up to at TBEX Europe and how you can win a FREE CRUISE? Make sure to connect with us on social and use #MSCTBEX. Find us on social media on Facebook, @MSCCruisesUSA on Twitter, Google+, @MSCCruisesOfficial on Instagram, and on YouTube.


Company Bio:  MSC Cruises is a privately-held, family-owned, Italian cruise line with a fleet of 12 ships. The fleet cruises year-round in the Mediterranean and seasonally in the CaribbeanNorthern Europe, the Atlantic Ocean, the French Antilles, South AmericaSouth Africa, The United Arab Emirates and the Red Sea. In March 2014, the line announced the construction of two new cruise ships by STX France due for delivery respectively in 2017 and 2019. Two months later, the line announced the construction of two additional new builds by Fincantieri due for delivery respectively in Nov. 2017 and May 2018.MSC Cruises believes that global leadership brings increased responsibility towards the physical and human environments in which it operates. As such, MSC entered in a long-term partnership with UNICEF in 2009 to support educational programmes for children in Brazil. The partnership was renewed early 2014, this time to support UNICEF’s efforts to tackle famine and malnutrition in developing countries and in emergency situations. Since the beginning of the partnership, MSC collected three million euros in MSC guests donations.


Why Photography Matters as a Travel Blogger

sunset athens

As travel bloggers, our primary role is that of content creators. We weave stories from our experiences to share with our readers.

We have a number of mediums to do that. The main four, in my mind, are Video, Audio, Text and Photography. None of these are easy, and like any skill they all take a significant amount of time and investment to properly master.

So where to focus your attention?

Personally, I believe that Photography is the easiest medium in terms of connecting with your audience quickly, and making a long lasting impact on a user.

Take this picture.

Eiffel Tower paris scaled


It’s a picture of the Eiffel Tower in Paris. But you know that already, right? I don’t need text to tell you.

I shared this picture on my Facebook Page, and it reached 148,000 people, organically. Here are the numbers, if you like that sort of thing.

paris screenshot

Now, I could have done a wall of text instead, a status update perhaps on my trip to Paris. Or a video, that people would have to decide to click, find their headphones, and then get distracted by a notification. Or a podcast, describing my adventure.

Those are all great options too. But for instant impact, for something that can’t be unseen, for something that transports your reader right there and then to the moment, a photo can’t be beaten.

Once you have your readers attention, without having to resort to headline titles such as 26 Reasons Why You Wouldn’t Believe Paris Has Kittens In Every Window, you’re well over half way to having an audience.

Another real world example: I have almost 300,000 facebook fans. My secret to success? It’s pretty simple really. Share great, unique, photos. My fans are passionate, engaged, and I love interacting with them and sharing my adventures.

Of course, it’s easy for me to say that it’s simple. Photography is not simple. There’s a lot of technical jargon. There are a lot of different ways to approach a subject. There’s a whole side to optimising your images for your blog, and optimising your blog for your images.

If you want to know a little bit more, and get real first-hand, unfiltered advice, on all aspects of your photography as a travel blogger, from the practical aspects through to using it to grow your community (and yes, some more tips on using Facebook beyond “share great stuff!”), then come along to the workshop I’m running with Daniel before TBEX – there are still a few spots left.

It does cost money, and yes, there is a bunch of great free stuff you could be doing instead. Investing in your skills though is something you won’t regret. I look forward to seeing you there!

Author Bio: A photographer, writer and traveller, Laurence has spent much of the last five years on the road, documenting his journeys and adventures at his popular travel and photography blog: Finding the Universe, which he runs with his partner Vera. He is also a founding member of Lightmoves Creative, a photography firm which offers bespoke photography and learning opportunities to brands and individuals.


Last Minute TBEX Travel Tips Before You Cross the Pond/Border


amyjacksonI’m sitting here in Santorini looking out on the gorgeous, tranquil Aegean waters and jagged cliffs of the caldera. My pre-TBEX relaxation is in full effect, but the 30-hour journey was very humbling for this road warrior. Here are some to help your travels go smoothly, and get the most out of TBEX:


  1. Pack a change of clothes, contact lenses and prescriptions in your carry-on: The odds of luggage not arriving on time increases with each layover. All I can say is thank goodness for hotel robes!
  2. Sleep masks and noise canceling headphones are a must: These came in handy for me in a multitude of ways: sleeping on the plane, sleeping in the airport, and tricking your circadian rhythms into adjusting to the time zone.
  3. Stay in the loop on flight status: While I’m naturally partial to TripIt Pro, the bottom line is that early notification of flight delays, gate changes and access to alternate flights (to make it easier on you and the ticket agent to rebook you) can mean the difference between getting to Athens on time and having to spend the night in the airport. (And if you do find yourself in FRA or ATH, I can recommend a couple of comfy spots for cat naps.)
  4. Take out your liquids, laptop and tablets too, when passing through security: TSA approved sleeves aren’t really a thing here. But on the bright side, I didn’t have to take my shoes off.
  5. Rethink the last row: When I had to be rebooked due to a missed connection, having a seat in the last row initially felt like salt in the wound. But that’s when the silver lining appeared: a whole row to myself meant extra room for spreading out and catching up on ZZZs.
  6. Keep your eye on the prize: You’re about to arrive in a city with some of the most amazing history in the world, further enhanced by a 72+ hour period of inspirational ideas shared in sessions and keynotes, invaluable industry contacts and new friends.
  7. Get on Twitter and Instagram: This gives you the extra bonus of making connections online, simultaneously while participating in TBEX offline (no international data plan pun intended). For me, the pairing of TBEX photos and tweets with “in real life” relationship-building creates a group hug sensation, and it’s one of the reasons I come back to TBEX again and again.

Have tips to add to the list? Share in the comments section below.

Author Bio:  Amy leads brand strategy and consumer marketing for TripIt, the world’s highest-rated travel organizing app from Concur. For more than a decade, she generated national media coverage and pioneered social media programs for award-winning technology and consumer brands. Amy is a frequent traveler and a reward point geek. She’s especially passionate about mobile apps that make life easier, 5-star hotels and local cuisine.

Amy will be speaking with Angie Orth in the TBEX Business track, helping the industry learn about tools for press trips.

Reflections on TBEX 2014: Dublin, Ireland


Last year, TBEX came to Dublin.

It came, it saw, and it most definitely conquered. Hundreds of the world’s most influential travel bloggers brought their unique vision and vibe to Dublin in 2013, shared their love with every connected corner of the world, and left behind an amazing sense of possibility.

For one wonderful week, it seemed like anything could happen.

This year, we want you back. Before or after TBEX Europe in Athens, we want you to pick up where you left off, to sample the startling energy of this island of Ireland, to sense the craic and creativity in the air.

In short, we want you to come home.

Wild Atlanitc Way 2

Last year, Ireland was gearing up to launch a ground-breaking tourism proposition. Many of you experienced taster trips along the Wild Atlantic Way during your visit, but you’ll be blown away at the fully formed route.

This Wild Atlantic Way is now up and running as the longest defined coastal touring route on the planet. It’s a salt-in-your-face, spray-on-your-windscreen immersion tracing every nook and cranny of the coastline from Donegal’s Inishowen Peninsula to the sizzling kitchens of Kinsale in Cork.

The Wild Atlantic Way isn’t just about the great outdoors, of course. It’s about the lifelong memories you’ll pick up along the way – in the midst of traditional music sessions, exploring coastal towns, or living it up during shindigs like the Fleadh Cheoil or Galway’s Arts and Oyster festivals.

Dublin is changing, too. The buzzing cafés, pubs and clubs you loved last year are blossoming into fully-fledged scenes. The food scene is going from strength to strength. You’ll not only find the best pint of Guinness here. You’ll find killer coffees and tunes, too.

Wanna party?

Time your Dublin visit to coincide with Dublin’s New Year’s Festival – a three-day party that’s going city-wide – or the mother of all get-togethers… the St Patrick’s Festival. It’s the perfect time to go green. Bloom in the Park, Ireland’s largest Gardening show is the social occasion of the year, with food also featuring prominently or Bram Stoker Fest, in October, when the City takes a look at its darker side and celebrates the Dublin-born horror novelist and his creation – Count Dracula.

Another city enjoying a new lease of life is Belfast. The Northern Ireland capital is the birthplace of Titanic, and the interactive Titanic Belfast is rapidly becoming one of Europe’s must-see attractions.

Belfast’s music and food scenes are making waves, too. The home of Van Morrison and Snow Patrol is crammed with cracking bands, venues and a new generation of restaurants is taking the hottest of local produce –and turning them into a very appetising prospect.

City doorsteps

When you’re done touring the city, head north to the Causeway Coast. Sights like the Giant’s Causeway, Carrick-a-Rede rope bridge, The Dark Hedges and Ballintoy Harbour may look familiar… they’ve all served as locations in HBO’s fantastical Game of Thrones, much of which is filmed in Northern Ireland.


Meanwhile, history is hooking up with the here-and-now in Kilkenny, Waterford and Wexford. Ireland’s ‘Sunny Southeast’ has long been known for its beaches (Steven Spielberg shot the opening scenes for Saving Private Ryan at Ballinesker), but more and more visitors are dipping into what’s emerging as one of the hottest heritage destinations around.

Kilkenny’s Medieval Mile is a magical strip running from Kilkenny Castle through the ancient city centre to St. Canice’s Cathedral. Waterford, the oldest city in Ireland, has been celebrating the 1,100th anniversary of its foundation by Vikings. The replica Dunbrody Famine Ship evokes journeys made by countless emigrants, including the ancestors of President John F Kennedy.

It’ll be a whirlwind visit – and an unforgettable one.

Enjoy TBEX Athens, and remember your motto for 2015:  Let’s make Ireland happen!

Author Bio:  Pól Ó Conghaile is a travel writer based in Ireland.

Cancun Highlight Reel

If you were at TBEX Cancun, see if you spot yourself in this highlight video.

If you weren’t, see what you missed.

There’s still time to register for TBEX Athens, where’s we’ll be announcing TBEX 2015 plans. Be there!


It’s a Free For All!

Seattle skyline

As a travel blogger, you understand that travel is more than, well, travel.  It’s about discovering a new way of life in a different part of the world, while discovering more about yourself. And the more you travel, the more you want to keep moving, because if there’s somewhere you haven’t been, that’s exactly where you want to be next.

There’s just one problem:  travelling can get expensive fast.

Except that it doesn’t haven’t to – not if you know how to sniff out the best free events and activities a city has to offer.  And what’s great about the freebies is that they’re usually local secrets, filled with culture, history, and a taste of the town’s true character.  Even in some of America’s most expensive cities, you don’t have to spend a dollar to be wowed, enriched, or inspired.  If you prefer to create your own guidebook rather than follow one, here’s how to scope out your free adventure:

  1. A great place to start is with museums.  Even the most acclaimed museums typically have select hours or days that offer free admittance. In New York City, for example,the Museum of Modern Art is typically $25, but you can get in for free on Fridays from 4-8:00p.m. So if you do research in advance, you can plan your stay accordingly and save good money.
  2. Another great resource is the city’s Parks and Recreation Department.   These government-run entities are all about getting the public engaged in outdoor activities, so there are frequently free programs and events offered no matter where you are.  If you’re visiting San Francisco, take advantage of the free fitness classes held in outdoor locations across the city.
  3. Live music is a great way to experience the heart and soul of the place you’re visiting. Just like the museums, many places waive cover charges during certain hours or on certain days.  In Chicago, home of the blues, you can avoid a $20 cover at the famous Buddy Guy Legend’s by heading to their Sunday night Jazz Party from 5-8pm.
  4. Check out local farmers market for insight as to what life is like in that area, and you can usually score some free samples while you’re there! Portland, Oregon, even has a whole site just about the different markets.
  5. In the summertime, outdoor movies are a staple for many cities, but they’re usually not advertised to visitors. In Washington D.C., for example, they are famous for movies on the National Mall, but there are also 10 other venues across town doing the same thing.

You probably know from your own experiences that the best memories are less about how much money you spent and more about the people you met, the hidden gems you discovered, or the trail you blazed.  And it’s a good thing, because travel should be accessible to everyone, regardless of budget.  Share these tips with your readers and help dispel the myth that travel has to be expensive.  Because the more people that travel, the more people are becoming global citizens with the wisdom and humanity to make the world a better place.  It’s not idealistic; it’s the power of travel.

Author Bio:  These tips are courtesy of Hostelling International USA (HI USA), a nonprofit, member organization founded on an enduring belief in the power of travel to foster a deeper understanding of people, places, and the world around.  As the nation’s leading hostel brand, HI USA hosts more than 1 million overnights annually, with guests from more than 100 countries.  For over 80 years, HI USA has provided a network of affordable hostels including converted mansions, reinvented lighthouses, and historic urban buildings all across the country, creating a sense of community among travelers. Visit for more information, or discover more free things to do across the U.S. at

Photo credit


Sign Up for FREE Video Workshop at TBEX Athens

TBEX Athens attendees who are interested in video have a few different ways to learn about their craft. Video is a big part of the storytelling process for Captain and Clark, something that they’ll be talking about in Saturday morning’s keynote. And on Friday we have a basic level breakout session on Easy Ways To Get Video Onto Your Blog.

peter_parkorr_travel_unmaskedFor those attendees who’d like to spend a little more time figuring out video blogging, we’re offering a FREE Video Workshop on Thursday, October 23rd, from 10 am-2 pm. The workshop will be led by Peter Parkorr. You must be registered for TBEX to attend.

What You Need To Know Now About Video For Blogging is a high-level overview of the video blogging marketplace, for intermediate bloggers who are new to video. From deciding if video is right for your blog, to creating, selling and getting the most out of your efforts, this workshop will broken into mini-sessions to help get you pointed in the right direction.

Topics covered will include:

  • Is video right for you and your blog?
  • Video essentials
  •     – Basic equipment checklist
  •     – Filming techniques to learn
  •     – Editing workflow and software
  • The case for Youtube versus other networks
  • Ways to monetise video;
  •     – How much should you charge?
  •     – What should you offer to sponsors and clients?
  • Learning more: Examples and resources

Sign up here, attendance is limited. 

There are lots of things to do in Athens before the official opening of TBEX, whether you prefer the indepth educational content of our two-day workshops, enjoying the pre-BEX activities, exploring on your own, or getting your feet wet in video with this 4-hour workshop. With this kind of programming diversity, we hope you’ll find just what you’re looking for to personalize your TBEX experience.

Have you registered yet?