If attending ITB Berlin, the world’s leading travel trade show, is on your list of New Year’s resolutions, here’s the scoop on getting your media accreditation and getting registered for the TBEX sponsored Speed Dating at ITB.
Sign up for media accreditation
ITB Berlin requires that all bloggers complete the media accreditation process. It’s a fairly simple process, but very structured, so you’ll need to know your analytic numbers and plug them into the required fields. There is not way to list more than one blog site, with the accompanying statistics, nor is there a “other” field to list additional blog information. Choose one blog, or use the aggregate, and be prepared to follow up with data should you be asked.
You will also be asked for social media numbers (Twitter followers, Facebook fans), but again, have no ability to reference more than one account. Since most bloggers use both a personal and blog account on social media, you’ll have to decide, again, whether to choose one account’s numbers or aggregate.
Speed Dating by TBEX
You will need to pre-register for Speed Dating. You can do so before you receive your media accreditation response, but you will to complete both registration processes. Only accredited bloggers will be able to participate in speed dating. Speed dating pre-registration is open until mid-January, so don’t put this off.
You may sign up for one or two days of speed dating in your pre-registration. Appointments will be set based upon the number of participants.
The information that you enter on your pre-registration form will pre-populate the matching tool that has been designed by ITB. You will also be asked to provide a description of your blog once the pre-registration is completed.
Exhibitors will have the first option to select time slots to meet with bloggers. This will occur in early February, following by bloggers having the option to request meetings to fill their remaining time slots (mid-February). After that process is complete, ITB will match the rest of the available slots according to other requests and needs. Appointment times may change during this process.
One week prior to ITB all participants will be emailed their appointment schedule. You are expected to keep all appointments on your schedule.
ITB will be held March 6-10th, 2013 at the Messe Berlin in Berlin, Germany. In addition to the Speed Dating event, a full schedule of education and trade show events and press conferences are offered. Bloggers might find eTravel World to be especially informative. Although that program is still being put together, many travel bloggers from the TBEX community are currently scheduled to speak. The exhibition floor is huge, so allow plenty of time to walk the show floor to meet and learn from exhibitors.
You must register for BOTH media accreditation and speed dating; they are two separate forms.
Speed Dating is offered on two days at ITB, March 7th and 8th, from 4:30-6 pm.
Speed Dating appointments are pre-scheduled and timed and are an ideal way to make new business contacts and to discuss interesting offers. Make the best use of your limited time by being prepared – do your research and come ready to talk business. Bring plenty of business cards, copies of or links to your media kit, and any other information that might be helpful. Remember, though, that most exhibitors are just like you and don’t want to lug a bunch of paper around.
TBEX and ITB representatives will be on hand during Speed Dating to answer questions, solve problems, and make sure appointments run on schedule.
Spring airfares are often at their lowest shortly after the holiday season. Start pricing out your air travel now and keep an eye out for any fare wars.
ITB Berlin does not have a hotel block for attendees, instead referring everyone to Visit Berlin where you can book over 360 hotels in all price ranges. And, of course, travel bloggers have their own go-to sources for finding reasonably priced and conveniently located places to stay.
Messe Berlin is accessible by the city bus. A shuttle will also be available from partner hotels to the venue.
We’ll be sure to let you know as updated information becomes available. Now, who’s planning to be at ITB Berlin?
Photo credit: Courtesy of ITB Berlin