Hot on the heels of our news that TBEX CEO Rick Calvert will be speaking at WTM this year, we’re pleased to announced that TBEX Conference Director Mary Jo Manzanares will be speaking at the 2012 PhoCusWright Conference in Arizona.
PhoCusWright is a travel industry research authority that fosters smart strategic planning and tactical decision-making by delivering research on the evolving dynamics that influence travel, tourism and hospitality distribution. You may have read one of its many white papers on the industry. PhoCus Wright also offers an annual conference that brings together executives and thought leaders in the travel industry along with travel technology start ups and exhibitors.
Mary Jo will represent TBEX on a panel called “The New Rules of Social Engagement.” Here’s the official description:
Want to build buzz? Connect with bloggers? Drive trial and awareness? Traditional marketing has reached its own “Pivot Point” where the key to driving traffic and hitting milestones is about building and engaging in meaningful conversations with your followers, influencers and the travel blogger community. Join this executive-level discussion on how you should be thinking about your social media investments and PR strategy and help your team efficiently navigate the pitfalls and opportunities in social media to build measurable campaigns that grow your business.
Also on the panel will be Anne Taylor Hartzell of Hip Travel Mama and Spencer Spellman of The Traveling Philosopher, with moderator Joe Megibow of Expedia. The session will start at 11:30 am on Wednesday, November 14. The full PhoCusWright program is here
Now, we realize that PhoCusWright is beyond the budget of most travel bloggers – honestly, it’s beyond the budget of many travel companies – but don’t worry, Mary Jo will bring back all kinds of great information and contacts that will benefit TBEXers in the future. And if you’ll be at PhoCusWright, be sure to contact Mary Jo and schedule a good time to meet up.