Commerce & Community
In the expanding travel industry there is an increasing demand for authoritative content from trusted travel voices. Beyond telling narrative stories, travel bloggers now have to marry their creative content with useful content. We’ll focus on how to build evergreen, flagship content that positions bloggers as an authority not only to their audience, but to the search engines as well.
I’ll discuss how to build a “wow factor” into your site’s content, and why and how this is very, very important to Google and the other major search engines in addition to the SEO you must know for your site.
- What does evergreen, flagship content mean within the travel industry, how to create it, and why is it important from an SEO perspective.
- How and why spammy SEO tactics used to work, what they are, and how to avoid resorting to shady SEO to push your brand.
- The handful of SEO tactics bloggers should actually worry about, and how to make sure these SEO tactics are properly implemented on their site.
- How to take advantage of the link between social media sharing and SEO.