As travel bloggers, our primary role is that of content creators. We weave stories from our experiences to share with our readers.
We have a number of mediums to do that. The main four, in my mind, are Video, Audio, Text and Photography. None of these are easy, and like any skill they all take a significant amount of time and investment to properly master.
So where to focus your attention?
Personally, I believe that Photography is the easiest medium in terms of connecting with your audience quickly, and making a long lasting impact on a user.
Take this picture.
It’s a picture of the Eiffel Tower in Paris. But you know that already, right? I don’t need text to tell you.
I shared this picture on my Facebook Page, and it reached 148,000 people, organically. Here are the numbers, if you like that sort of thing.
Now, I could have done a wall of text instead, a status update perhaps on my trip to Paris. Or a video, that people would have to decide to click, find their headphones, and then get distracted by a notification. Or a podcast, describing my adventure.
Those are all great options too. But for instant impact, for something that can’t be unseen, for something that transports your reader right there and then to the moment, a photo can’t be beaten.
Once you have your readers attention, without having to resort to headline titles such as 26 Reasons Why You Wouldn’t Believe Paris Has Kittens In Every Window, you’re well over half way to having an audience.
Another real world example: I have almost 300,000 facebook fans. My secret to success? It’s pretty simple really. Share great, unique, photos. My fans are passionate, engaged, and I love interacting with them and sharing my adventures.
Of course, it’s easy for me to say that it’s simple. Photography is not simple. There’s a lot of technical jargon. There are a lot of different ways to approach a subject. There’s a whole side to optimising your images for your blog, and optimising your blog for your images.
If you want to know a little bit more, and get real first-hand, unfiltered advice, on all aspects of your photography as a travel blogger, from the practical aspects through to using it to grow your community (and yes, some more tips on using Facebook beyond “share great stuff!”), then come along to the workshop I’m running with Daniel before TBEX – there are still a few spots left.
It does cost money, and yes, there is a bunch of great free stuff you could be doing instead. Investing in your skills though is something you won’t regret. I look forward to seeing you there!
Author Bio: A photographer, writer and traveller, Laurence has spent much of the last five years on the road, documenting his journeys and adventures at his popular travel and photography blog: Finding the Universe, which he runs with his partner Vera. He is also a founding member of Lightmoves Creative, a photography firm which offers bespoke photography and learning opportunities to brands and individuals.