Without a doubt, TBEX is one of the most important conferences for travel bloggers. This is the place where you learn and improve your blogging skills, meet and network with fellow bloggers, and also meet interesting companies who want to work with you. Whether you are a starting blogger or an established high-profile blogger, chances are you want to work with companies. Here are a couple of tips for anyone who is interested in pitching companies at TBEX Toronto.
As Benjamin Franklin once said, failing to prepare is preparing to fail. Preparation is the key to success, and with TBEX this is no exception.
Do some research – Ask fellow bloggers what they know about the companies that are represented at TBEX. Have they worked with them before? How did they successfully approach the company, and how would they suggest approaching the company? Do they know of any other companies who are interested in working with bloggers? The more information you have about the TBEX sponsors before the conference, the better.
Keep your media kit updated – This cannot be stressed enough. Companies do not want to know how many visitors you had in 2007. They want to know your current numbers and growth. Since travel blogging is still a young phenomenon, numbers are growing quite rapidly. It is therefore vital to update the media kit at least every couple of months, especially just before a conference like TBEX.
Business cards – This one might seem like a given, but you might be surprised as to how many people actually forget to bring them. Business cards are among the most important items to take with you. Handing out business cards during TBEX allows companies and bloggers to get in touch with you. If you have no business cards yet, make sure to print some before TBEX. Remember to include all the important information, such as your name, your blog, Facebook, Twitter, your e-mail address and telephone number. Prepare enough business cards to distribute to companies and bloggers.
Plan your trips ahead – Before you meet company representatives, you need to know what you can offer the companies, and how you can work with them. As a travel blogger, you may be traveling a good deal of the time. If you want companies to know where you are going to be in the next couple of months so that they will want to work with you, plan your trips before TBEX. Otherwise, send them an e-mail as soon as you plan your trip to update that information.
Now that you are prepared to meet hundreds of bloggers, attend interesting educational sessions on blogging, social media, and SEO, and meet representatives of travel companies who would love to work with you, it’s time to head to TBEX!
Visit all sponsor stands – Don’t be shy to walk up to the stands. Companies want to work with you, that’s the reason why they’re there. Ask the exhibitors questions regarding the company, and how they want to work with bloggers. Don’t be afraid to give them feedback and suggestions, since most companies are willing to personalize the way that they work with bloggers. Make it a point to visit all stands and to inform yourself about every company representative that is attending, so that you do not miss out on any possible connection.
Pitch – Show the company representatives why they should work with you. Be confident, and have a professional attitude. Many companies have an allocated budget to use on bloggers, and while they want to spend it all, they want to spend it wisely. Working with travel bloggers is a new venture for many companies, so they want to make sure that the bloggers can deliver good and well-written content. Prove to them that you have got what it takes, and you will be flooded with requests before you know it! Make sure to drop by to see us at the GetYourGuide stand and pitch us!
Attending the conference was just the beginning. Now it is time to network with your new corporate partners, and secure some sweet deals!
Send e-mails! – The most important part of pitching to companies at TBEX isn’t attending the conference; it’s writing the follow-up e-mail. This is usually the stage where deals are made. Give a summary of what you already agreed on at TBEX, dish out your statistics again, attach your updated media kit, and give detailed information as to how you would like to work with them. While doing all this, remember to be concise. Nobody likes reading long e-mails, especially if the inbox is flooded with hundreds of follow-up e-mails.
Regular contact – Keep in touch with the companies and bloggers you met at TBEX through e-mails and social media. Tell the representatives about any new plans that might be interesting for them. Notify them when your article will be published. Also, be timely when responding to e-mails. It is understandable that you do not have internet access when travelling to some countries. If the company representatives are waiting for an e-mail from you, let them know that you will not be able to respond to any e-mails while on this trip, especially if they are waiting for you to publish an article you wrote about their company. Maintain regular contact so that they will want to work with you again.
TBEX is the place to be if you want to establish a working relationship with those who share your passion for blogging. If you make use of these tips you are sure to make a good impression on the exhibitors.
This list is of course not exhaustive, and you might want to think about more ways to ensure your trip to TBEX is a success, however it will definitely lead you in the right direction.
This is a guest post from TBEX Toronto sponsor GetYourGuide. With more than 19,000 things to do in over 1,870 global destinations, GetYourGuide is the web’s largest platform for tours and activities around the world. GetYourGuide’s assortment is vast and varied, offering everything from historic and sightseeing tours to sporting activities, and even entries to museums, shows, and events. GetYourGuide holds offices in Berlin, Las Vegas, and Zurich, and we are excited to have them as a sponsor.