I can resist anything but temptation” said Irish writer and wit, Oscar Wilde. How many of us haven’t yielded to it on at least one journey we’ve made?

shopping at Kildare VillageIt could be a weather-related purchase, one born out of necessity due to a forgotten essential or that age-old holiday tradition of bringing home something that is skilfully crafted in that place or just can’t be found anywhere else. The pleasure of picking up a little something on our travels: you’d have to agree with Wilde. Why resist?

TBEX Dublin Presenting Partner Kildare Village, one of the Collection of nine Chic Outlet Shopping® Villages across Europe, is there to serve tourists and travellers, whatever their reasons to shop. At Kildare Village, temptation is a science that they understand very well.

Kildare Village lies just an hour’s drive from Dublin and is Ireland’s only luxury outlet shopping destination. In a landscaped, open-air setting, the boutiques are a select edit of British, European and international brands like Anya Hindmarch, Nicole Farhi, Reiss, N.Peal, AllSaints, The North Face, Samsonite and Cath Kidston. They bring a whole new meaning to the word temptation with previous seasons’ collections at up to 60% off the recommended retail price, all year round. Womenswear designer Louise Kennedy flies the flag for modern Irish fashion.

The Irish are known for a natural instinct for hospitality, so it will come as no surprise that the services available at the Village go far beyond what you’d expect from ordinary shopping experience; a Tourist Information Centre, a shopping collection service, a VIP Lounge, complimentary Wi-Fi and award-winning food from the Village’s trattoria: which is lovelier – the authentic Italian food at L’Officina, or the view from the restaurant over the ruins of Kildare’s thirteenth-century Grey Abbey? They both cry out to be Instagrammed.

thoroughbred horses in County Kildare Ireland

And then there is the area. Known as the Thoroughbred County, Kildare is at the very heart of the horse-racing and breeding industries. Visited by HM Queen Elizabeth II on her recent historic tour of Ireland, the Irish National Stud farm with its captivating Japanese and Irish gardens is a stone’s throw from Kildare Village and connected with a complimentary shuttle service. There, you can really get under the skin of the multi-million euro equine industry that has brought pleasure to people all over the world, not least the people of Kildare and its surrounds who flock to scores of horse racing meetings at the county’s prestigious racecourses, always turned out in their finery.

TBEX attendees will have to the opportunity to experience Kildare Village and County Kildare one of the soon to be announced Dublin day tours. Forget what you know about shopping and prepare to be tempted.