The list of TBEX exhibitors and attendees include a variety of industry representatives from destinations, brands, PR agencies, and other travel businesses.  Our programming includes a track just for them, with a line up of speakers that include industry professionals and bloggers.

Here’s the line up the track For the Tourism Professional:

How to Find the Best Bloggers for Your Brand – Learn how to identify the type of blogger that’s the best fit for your brand, and how to analyze the metrics the help you make that decision.  You’ll learn about identifying key demographics, influence, style, and niche, to choose bloggers that you can work with and will be proud to have represent your brand.  Speakers:  Andy Hayes.

How to Work with Bloggers:  A Brand Perspective – This is the chance to get a perspective from a major brand who is doing a lot of blogger outreach.  Hear they’re story of why they’ve made this decision, how they’re identify bloggers they want to work with, and the type of projects they determine how to find the best blogger-brand fit.  Speaker:  TBA.

Tourism Marketing:  How to Build Loyalty, Fans, and Influencers – With so many tools at their disposal, how do you decide which ones are the most effective and efficient to use?  In this session you’ll hear from several brands on how they’ve made the decision and how it’s working for them.  Speakers:  To be announced.

And one more session that we’re not quite ready to announce.

Photo credit:  via morguefile