Why You Need to Know Your Travel Blog’s Reader Persona

by Edwina Dendler, The Traveling German, a guest speaker at TBEX Asia Pacific 2017 Inbound Marketing is a hot trend in the business world right now. The underlying idea of it is that by knowing its customers, and providing them with relevant and interesting content, a business can attract leads (potential new customers) naturally, rather than having […]

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Agoda

Content Marketing vs. Native Advertising

Message from Agoda, a TBEX Asia Pacific 2016 Sponsor #TBEXPH Content Monetization Content Marketing and Native Advertising tend to be used without distinction, as both aim to increase brand awareness. However, both terms, and actually practices, have different goals, KPIs and benefits. Content marketing is the process of creating relevant and valuable content to attract, engage and […]

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