Agoda

Content Marketing vs. Native Advertising

Message from Agoda, a¬†TBEX Asia Pacific¬†2016 Sponsor #TBEXPH Content Monetization Content Marketing and Native Advertising tend to be used without distinction, as both aim to increase brand awareness. However, both terms, and actually practices, have different goals, KPIs and benefits. Content marketing is the process of creating relevant and valuable content to attract, engage and […]

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