This post about guest post mistakes was previously published on the NMX blog, but I wanted to share it here as well, since travel bloggers aren’t immune to HORRIBLE guest post inquiries!!!
Doesn’t it just make you cringe when you see a subject line in your email inbox about a guest post?
No, don’t get me wrong. I love guest posts. The world of guest posting might be changing, but here on the TBEX blog and on the NMX blog, we’re guest-post-friendly! But the problem is that 9 out of 10 people who send me queries about guests posts are unoriginal and off target. What can I expect from a guest post if you can’t even write a 100-word email properly?
I do try to reply to everyone, even these poorly-written emails, but there are only so many hours in a day. So, if I don’t reply to your guest post query, it probably included one of the following phrases and made me wrinkle my nose. Don’t make these guest post mistakes in your next email!
“Our writers will create…”
If you’re not the person who will be creating the guest post, I probably don’t want to talk to you. I want to talk to your writer. Now, occasionally, I do work with agencies and others who relay information to a writer, but most of the time, people who email me regarding what their writers will do submit horrible posts from a team of “writers” (I hesitate to even call them that) who clearly do not have a grasp on the English language.
For a guest post to be beneficial to me, it has to be your BEST work. Your best work. If you’ve hired a team of writers to create 100 guests posts a week, I’m not going to get something high-quality from you.
“We are offering this to you free of charge…”
I didn’t come to you asking you to post on this blog. You came to me. Noting that what you’re offering is free sounds extremely arrogant, almost like you expect me to say, “No, no. Let me pay for it.” If you approach me, you aren’t doing me a favor by guest posting. I’m doing you a favor by giving you access to my audience.
Some blogs paid for guest posts, but it’s our philosophy that guest posts are freely traded in exchange for promotion. If you think you deserve to get paid, apply for a freelancing job or find a blog that pays guest posts. No hard feelings. We all gotta eat.
“All we ask is…”
If you’re asking me for a guest post spot, please don’t make demands. That’s like asking a neighbor to feed your fish while you’re out of town and then saying, “In return for getting to feed my fish for a week, all I ask is that you also clean his tank.” Yes, I know that there are benefits to having guest posts on my blog. But you are approaching me. You don’t get to make demands.
Furthermore, we have rules. If you cared enough to read my guidelines, you’d know that. Most of the time, what the person is asking for breaks the rules. No es bueno.
“Please reply in…”
I receive this “threat” all the time. If I don’t reply in x number of days, then they’re taking their ball and going home.
Listen. I’m a busy gal. I try my best to respond to all guest post queries in a week. If I don’t respond to you, by all means, follow up with me, and note that if you don’t hear from me you’ll be pursuing other opportunities with the proposed guest post. But giving me a deadline in your initial email when you have no idea about my schedule is just rude. I almost certainly won’t reply if you make a demand like that. It just tells me that working with you will be too stressful, and I hate stress.
“Let me know what you’d like me to write about…”
I have no idea what you’re an expert on. The biggest advantage of having you guest post is that you’ll provide insight into a topic that I haven’t covered (or perhaps don’t have the skills to cover). If you don’t know what you want to write for your guest post, it tells me know of two things:
- You aren’t really an expert on anything in this niche.
- You haven’t reviewed the blog at all to see what kind of content we publish.
Usually both. If you’re pitching me on a guest post, PITCH ME on a guest post. Don’t half-heartedly ask if you can write something for me and then expect me to tell you what you are capable of writing.
“…high-quality, well-researched article…”
First of all, they are blog posts, not articles. Second of all, if you have to say something is high-quality and well-researched, it usually isn’t. The vast majority of the emails I get regarding guest posts include this phrase (or something very similar) and it is always a red flag for me. It’s the biggest of the guest post mistakes, in my opinion!
This is ridiculous, but I get it all the time. If you can’t be bothered to find my name, am I really going to believe that you read through the blog to see what kind of content I publish? Half the guest post queries I get don’t even know if I’m male or female. Come on, people.
Beyond telling me that you didn’t care enough to read my past posts, it also tells me that you’re taking the “spray and pray” technique to this whole guest blogging thing. Which means you are probably writing crappy, quick posts for everyone and maybe even “spinning” low-quality copy to take one piece of content and create dozens of versions, each worse and more generic than the last.
So those are my seven most hated guest post email phrases. What would you add to the list?