If you’re interested in learning how to write blog posts that really resonate with people, Christine Cantera is the teacher you want. Not only has she written for several travel publications, but she’s also ghostwritten dozens of ebooks, articles, and blog posts.

Christine Cantera at TBEX Dublin

Christine was part of an excellent workshop at TBEX 2013 about tone, voice, and direction. She said something that really resonated with me, and that can help you as a blogger, no matter what your specific travel niche:

“Write specifically to someone as if you were sitting and talking to them across the table. I find that is how you get people the most excited and get people to come back and read more about what you have to say about a destination, because you’ve made that connection with them on a very personal level.”

Some of the best tips Christine gave to help with this process include:

  • On press trips, try to negotiate daily social requirements instead of daily blogging requirements. Being able to sit down and write your blog posts afterward helps you organize your thoughts about the experience so you’re writing to that specific audience.
  • Don’t write for someone. Write to someone. It can even be someone you know, like your mom or a certain friend. Keep that single person in mind and pretend you’re writing your post just for him or her.
  • You can’t be all things to all people, so don’t try to be. Your voice has the best chance of being heard if you find your niche within the world of travel and write to the people who respond to your unique personality.

When you write, do you have a certain person in mind? If not, it might be the time to start! Or do you disagree with Christine’s advice? Leave a comment with your thoughts.