Kerwin McKenzie

Get Prepared for TBEX Europe 2016 in Stockholm: 9 Tips for First Timers

If it’s your first time attending TBEX, you are perhaps overwhelmed and frankly a little bit scared. Well, not to worry, here are nine tips to get you prepared for TBEX Stockholm. These should suffice until I see you for the my TBEX for First Timers Talk on Day 1 of the conference: Get business cards […]

Read more

Why I love TBEX and Why You Will Too.

Although it wasn’t long ago, I’ll always remember my first TBEX. It was April 2015 in Catalunya, Spain. I had been to many blogging conferences before, but never one that was focused solely on TRAVEL. Yes, there are other Travel Blogging conferences, and I have attended many of them, but no one does it like […]

Read more

Managing Comments on Social Media

Develop a response strategy map for conversation Management For entrepreneurs using social media for customer engagement, a response strategy map is a system of responses drawn up collectively by the entire organisation for implementation during engagement with their target audience on social media. Broadly speaking, a response strategy focuses on the responses to any comments […]

Read more

8 Key Elements For an Effective Hashtag

When it comes down to storytelling, travel brands have a clear edge over organizations in other industries: we sell experiences, memories. And whether people travel for business or leisure, they tend to share these moments on social media, in real-time, via their always-on mobile devices. One of the big trends that has been shaping how […]

Read more

How to Rock TBEX and Walk Away with New Friends & Business Partners

Whenever I’m on the road and meeting a travel blogger who is just starting out or wondering how to take their blog to the next level, I always recommend they come to TBEX – and not just for the sessions. For TBEX, like many other successful conferences out there, one of the things that keeps […]

Read more

The #1 Thing Every Travel Blogger Should Be Doing on Twitter

  There are a number of things bloggers should be doing to showcase themselves and their blogs on Twitter. Here are three of the most important: Have a Clear Profile Picture: People want to see what you look like, especially if you’re providing travel advice or if a DMO or brand is potentially interested in […]

Read more

10 Reasons Instagram Should be a Major Part of your Social Media Strategy

  With so many social networks out there these days (who’s already got an Ello profile?), it’s hard being active on all of them. Twitter and Facebook are the two obvious ones, but then there are many more to choose from between Vine, Pinterest, YouTube and others. But the one other channel that you should make sure […]

Read more

TBEX: What’s That?

  Ironically, the first time I heard about TBEX was just after it had wrapped up in my hometown of Toronto in June 2013. One of the bloggers I was following had attended and written about it. Although it would have been economical for me to attend, since it was in my own backyard, it […]

Read more

Evie Robinson discusses Building the Nomadness Travel Tribe

Evie Robinson’s Interview on Building a Tribe Evie’s success has been quite phenomenal. In this interview, she shares what has worked for her to increase her reach and build her community of travel bloggers. @TBEXevents: What does the word “tribe” mean to you? @evierobbie: Tribe has a direct connotation to ‘family’ for me. In regards […]

Read more

Are you Distributing your Blog Correctly?

If you have taken the time to sit down and read this blog post then chances are you are a blogger yourself. It is also likely that blogging is more than a hobby for you – it may even pay your bills. If this is the case then one could assume that you spend a […]

Read more

Six Ways to Exchange Details When Your Business Cards Run Out

  Imagine this:  You are at a conference. You finally get the courage to say hello to the person you specifically came to the conference just to meet. You reach into your pocket where you keep your business cards and there are no cards. You are out; you gave the last one away just moments […]

Read more
Page 1 of 2
1 2