You should be.

We all know that we have a better camera on our phone than most people ever owned even a few years ago. We all know that we are sharing those images, and we all know that images engage far better on Facebook, and are what make Pinterest and Instagram so insanely popular.

Most of us are very intentional with the stories our words and pictures are telling on our blogs, but sometimes we take our mobile photography a little less seriously. We shouldn’t.

Here’s why: all those images are part of your brand, part of the story you are telling as a travel blogger. Many people follow their favorite bloggers far more closely and consistently on social media; they are getting the minute-by-minute part of your story as it happens through your images.

And so, of course, you need to think about what story you are telling with those images that you are snapping with your iPhone. Is it the story you want to tell?

The good news is – it’s not hard to tell your story, with great images, right from your iPhone. Mostly what you need is to take just a little extra time and care. And, of course, the right tools are a huge help.

So let’s start with where you are. Take a minute right now to pull up your Instagram profile (or your Facebook or Google+ photo feed). Look at that grid of pictures. What does it say? Is there any sort of consistent theme – perhaps that you enjoy adventure, or that you’re the life of the party, or that you love selfies? Think about that as it relates to your brand – are you saying what you want to say?

TBEX insta SBJ

 

Now, think about your favorite people to follow for their images. Here are a few of my favorites with an emphasis on travel:

TBEX insta collage

 

Pull up any of these feeds and it’s clear what these bloggers are doing. The scenery may change, but the feel, the brand, the story, is consistent. The other thing they all have in common? They are telling their stories with beautiful, compelling images – taken with their iPhones.

Don’t you want to do that as well? Sure you do! Remember…it’s not even that difficult!

Now that it’s settled, make plans to join me to talk about iPhoneography at TBEX:Athens, where we will get into the nuts and bolts of advanced iPhone photography. We’ll learn helpful techniques and tools to make those images tell your story clearly and beautifully.

And to get us all thinking about and working on our iPhone photography skills before then, I’d love for you to join me in a week-long photo challenge during the first week of October. Post a picture taken with your iPhone along the theme each day with the hashtag #TBEXiPICS, in addition to the usual #TBEX hashtag. You might even see some of your images in my session!

 

TBEX photo challenge

 

Author Bio:  Sarabeth Jones is a creative at Fellowship North who enjoys all kinds of artistic work: writing, directing, acting, design, photography, and the occasional flash mob. Her personal stage is her blog thedramatic.com, where life is series of scenes: some with fabulous costumes, some with witty lines, and some that should probably be edited out. She lives in Arkansas with her husband and 3 kids and loves to write about they way they make her laugh, whether they are traveling the world or living the #DogtownLife at home.  At TBEX Athens, Sarabeth will be leading a session on iphonography and some of the advance techiques that you may not yet have discovered.