opening keynote Spain

We’re very excited to announce our opening keynote for TBEX Europe 2015:  An interview with José Borralho and Nelson Carvalheiro conducted by Gary Bembridge.  The keynote will feature a discussion about the importance of culinary culture and the role it can play it tourism and its promotion.

José Borralho co-founded the Public Relations firm Documents & Events in 1993, today known today as Weber Shandwick | D&E (Interpublic Group), where he was the Manager in charge for the Marketing and Customers Strategy. In 1994 he was a Marketing Strategy Politician Consultant in the first free Elections in Mozambique, and he has coordinated the transformation process of Renamo (from a guerrilla movement into a political party). He served five years as the head of Weber Shandwick | D&E, where he directed several marketing campaigns of major national importance and then went on to launch the Tryp Network, with offices in Lisbon, Madrid, Milan and London, followed by the launch of the French project “Saveur de L’Année”, which would then lead to the release of the project “Restaurant Week” in Portugal and Spain. In 2011 José  opened his own Consultancy Firm, Brandstory Ltd., and in 2012 co-founded APTECE – Portuguese Association for Culinary Tourism and Economy to create a programme to promote culinary tourism for Portugal.

Nelson Carvalheiro grew up with his grandparents in a small farming village of central Portugal and soon learned to value the “Portuguese Gastronomical heritage.” After blogging only six months, Nelson was names FITUR’s European Travel Blogger for 2014, and the following years was names World FITUR Travel Blogger. He writes in English, showcasing Portugal as his identity and a brand which he takes with him wherever he travels, and is a firm believer in cultural identity through gastronomy. He constantly seeks little and intimate details, as he believes they are a destination’s culture in its raw state.

Gary Bembridge founded Tips for Travellers in 2005 to provide inspiration, advice, tips and tricks on finding and having luxurious travel experiences on both land and at sea. Draws on first-hand experiences of travelling every month of every year for over 25 years. Now focused full time on Tips For Travellers after a career in Global Marketing. The YouTube Channel has 27 million views (1,2 million/ year), the podcast over 700,000 downloads (180,000/year) and site 170,000 visitors a year.