Workshops

WORKSHOPS ARE FOR REGISTERED TBEX CONFERENCE ATTENDEES ONLY, YOU MUST BE REGISTERED FOR THE EVENT BEFORE REGISTERING FOR A WORKSHOP.

 

BUILDING A BETTER BRAND

Date & Time: October 3rd, 9am – 5pm
Max Number of Participants: 15
Cost: $200.00 USD (approximately 180 Euros)
Speakers: Bret Love, Mary Gabbett
Location: INEC (room TBA)

Please Note: You will need to find transport to/from this location. Breakfast or lunch is NOT included.

Description: This intensive workshop takes a mastermind-style approach to brand-building. It combines detailed analysis and personal feedback, along with loads of actionable ideas. Topics to be covered include: mission statements, taglines, content and social media strategy, PR outreach, freelance work and monetization, refining your branding messages, and inside tips on how to use your message in every aspect of your business. The workshop is very hands-on,: You’ll be working specifically on your business plan and objectives. The more work you’re willing to dig in and do, the greater the potential rewards.

Testimonials:
“In the first 10 minutes I knew this would be a good investment, and I was not disappointed. Not only did I learn a lot about my own voice, I was able to make decisions and get feedback from other participants as well as Bret and Mary. Since implementing their advice I’ve seen a big change in my website and business. I could not more highly recommend this course!” –Amanda Mouttaki of MarocMama & Marrakech Food Tours

“Bret and Mary’s workshop on Branding was one of the smartest financial decisions I’ve made. From focusing my message to community building, from finding my voice as a writer to using it to create a brand, they crafted a tutorial that has helped me redirect my energy into concrete building blocks for growing my site.” –Michael Miszczak of Just A Pack

 

 

Travel Writing Workshop

Date & Time: October 3rd, 9am – 5pm
Max Number of Participants: 15
Cost: $200.00 USD (approximately 180 Euros)
Speakers: Yvonne Gordon, Campbell Jefferys
Location: INEC (room TBA)

Please Note: You will need to find transport to/from this location. Breakfast or lunch is NOT included.

Description: Take your travel writing to the next level. In this full-day workshop, Yvonne Gordon and Campbell Jefferys offer strategies for improving your travel writing, including tips on how to find stories, capture places, start strong, finish well and leave the clichés at home.

We will cover:
– How to capture a place in words without using clichés or hackneyed phrases
– How to relate your personal experience of a place and tell a story instead of writing a travel log
– The elements of travel writing – what tense to use, where and how to start and finish, how much information to include, and how to photo test your images
– The life of a freelancer, finding the story, pitching, dealing with editors, securing an assignment and the different types of travel writing, from top tens and guidebooks to travel books
– Practical writing exercises including describing places, crafting openings and writing outlines

Bios: Australian travel writer and author Campbell Jefferys has published four books, including the travel collection ‘Greetings from’. He has won awards for his novels, received several prestigious writing residencies, worked on three Rough Guides, and had a story made into a short film. His travel writing has appeared in leading magazines and newspapers all over the world, he has taught creative writing at the University of Hamburg and he founded Rippple Media.
Irish Travel Writer Of The Year, Yvonne Gordon’s work has been published in The Irish Independent, The Sunday Times, The Guardian, The Irish Times, The Boston Globe, The San Francisco Chronicle and AFAR.com among others. She has worked on numerous travel guides and co-wrote ‘DK Eyewitness Travel – Back Roads Ireland’. Awards include Travel Writer Of The Year 2016, the Malta Tourism Authority Press Awards and Travel Photo of The Year 2016 at the Travel Media Awards.

 

 

Blogging for Beginners

Date & Time: October 2nd,  1pm – 4:30pm
Max Number of Participants: 15
Cost: $60 (aprox €52 / £46)
Speaker: Heather Cowper
Location: Brehon Hotel (room TBA)

Please Note: You will need to find transport to/from this location. Breakfast or lunch is NOT included.

Description: This half day workshop is aimed at complete beginners – you’ll probably be in your first year of blogging or even planning your blog. The wealth of information on different aspects of blogging can be overwhelming, so we’ll be covering the essentials you need to consider in your first year to get you off to a flying start. The workshop will be a combination of practical information and interactive exercises to help you understand what will work best for your blog. Heather will also offer an opportunity for a 1-2-1 30min review of your blog after the session or during the conference.

We’ll cover:
– Your objectives in starting a blog
– Tips for optimising your wordpress installation
– Identifying your ideal target audience
– The importance of great design
– How to use images effectively
– Finding your writing voice to capture your readers
– Basic SEO to help readers find your blog

Bio: Heather Cowper is a leading UK travel blogger at Heatheronhertravels.com  bringing 10 year of experience of what works in the fast changing world of blogging and social media. Heather is co-founder of Travelator Media and founder of the Bristol Bloggers and Influencers community in her home town of Bristol, where she runs training sessions in blogging and social media, organising blogger events and campaigns with brands and local businesses.

 

**Workshop registration is non-refundable**

 

Sign-up HERE. Space is limited.