Frederic Gonzalo is passionate about marketing and communications, with 20 years of experience in travel and tourism. Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of social media and mobile. He writes a regular column about online tourism on his blog and collaborates to influential sites such as Social Media Today, Skift, Tnooz and ehotelier. He was ranked among most influential bloggers for marketing & social media in Canada in 2013 and 2014. In 2015, he published his first book: Social Media Best Practices in Travel Marketing.