Christina is a pioneer in gay and lesbian tourism. Ten years ago, she founded the Stockholm Gay and Lesbian Network, a unique project for the Stockholm Visitors Board, the city’s marketing organization. The network reinforces the city’s dedication to promoting diversity, openness and respect – core values for Stockholm. This year is Stockholm a proud host to EuroGames, a huge global LGBT event.
Christina was recently awarded the first ever “Stockholm Gay Life Award” in recognition of her work in positioning Stockholm as a leading global gay and lesbian destination and nominated “Hetero of the Year” for her contribution as a straight-ally, by the leading gay publication in Sweden.
Innovative and creative Stockholm campaigns have for a decade embraced digital and social media and its gay and lesbian ambassadors – to reach switched-on LGBT travellers.