TBEX EUROPE 2015: COMMUNITY TRACK SESSIONS
We’re pleased to announce our full Community Track line up of sessions, descriptions, and speakers. We know you’ll find something that interests you here. And check back tomorrow when we’ll have the Commerce line up for you.
How To Use Webinars To Build your List and Content Library
Speaker: Tawanna Browne Smith
Description: In today’s new media environment, digital producers must stay on top of how they present their content in order to keep their audience’s attention. As more blogs come online everyday, the challenge of setting yourself apart grows. So how do you set yourself apart from the pack? Diversify your content through the use of webinars. Webinars not only provide diversity to your product mix but they also help to increase your list, build your content library, and further position you as an expert in your subject matter. An additional byproduct of webinars is that they also make you a better public speaker.
Takeaways: Attendees will learn how to plan and hold a webinar; learn best practices for presenting and follow-up; learn what tools to use; learn how they can build their list; and learn how to use webinars to build their content library, which they can use to create products such as ebooks, whitepapers, and audios that they can later sell.
Skill level: This is an advanced session designed for individuals who’ve been blogging for a few years, looking for content diversity, and who want to teach something.
Building Community When English Isn’t Your First Language
Description: There are benefits and drawbacks of blogging in English versus mother tongue, as it’s not a given that all travel blogs should be written in English. This session will discuss the challenges and rewards of building a community when English isn’t your first language.
Takeaways: Balancing the coice of blogging and building community in English, giving access to alarger audience, vs. blogging in another language where you may be able to stand out among a smaller group of bloggers. Finding ways to navigate building a community with diverse cultural and language differences.
Skill Level: Intermediate. You should have been blogging for awhile, already having made the decision about whether to blog in English or your native language, and should be actively growing your community of fans and followers.
Building a Community around Responsible Tourism
Speakers: Diana Edelman, Vicky Smith
Description: Tightly focused and niched communities are growing in size and influence, and nowhere is that more true than in the responsible tourism community. Misunderstanding abound about what constitutes responsible tourism, even within the industry itself, and this session will provide information about the many face of responsible tourism and how you can become involved with the community.
Takeaways: Learn what constitutes responsible tourism and how it fits into the broader travel and tourism community.
Skill Level: Basic. No prior understanding of responsible tourism required, just come with an open mind and heart to learn about the topic.
Beyond the Pin: Boost your Pinterest Results in 7 Strategic Steps
Speaker: Nienke Krook
Description: This presentation is packed with practical tips on how to tweak your Pinterest account or even blow new life into it and using it effectively to promote your brand, your business, your product and your services by implementing a solid 10-step strategy.
Takeaways: After this session, you will know the importance of being active on Pinterest and have the tools to do this as efficient and effective as possible. This includes: How to optimize your Pinterest bio, boards and pins; What makes a pin on Pinterest a “quality” pin; How to grow your Pinterest following daily; Pinterest techniques and strategies for traffic generation; How to incorporate Pinterest into your existing social media strategy.
Skill Level: Intermediate. You should have an active Pinterest account with a good working knowledge of the platform. This session will help you fine tune and implement strategies, not teach you how to use Pinterest.
Planning the Long Game: Building for a Sustainable Future
Description: In an industry that changes quick, it’s important to build a long-term business strategy that will allow you to reach readers and earn money, no matter what curveballs come your way. Whether you decide to travel less, or maybe leave the road for awhile, take a “real” job, or branch off diverse directions, the one constant is your community. If you take strategically grow and care for your community, you create a sustainable future.
Takeaways: Attendees will learn how to build and nuture communities that help create a dynamic long-term blogging plan, whatever the future holds. Learn how to sort through details to identify larger trends in the industry and how to build a community monetization-strategy that is adaptable over time.
Skill Level: Advanced. This session is for bloggers who have a mature blog and are currently monetizing it. This session is a nuanced discussion on how you can tweak already successful strategies to create stronger commuities that will sustain your business plan. Please note that this discussion will not include what to charge for services, rather it will focus on building an audience.
Everything You’ve Ever Wanted to Know About Twitter Parties
Speaker: Amy Lupold Bair
Description: Whether you call them Twiter chats, parties, or meet ups, the ability to gather, motivate, and influence you community is a trusted relationship. Learn what this social media tool is all about and decide if it’s right for your community.
Takeaways: Learn the ins and outs of what a Twitter party is, strategies on how to successfuly leverage the influence you have with your community, and tips on how to be successful at it.
Skill Level: Intermediate. You should have a solid knowledge of Twitter, the various tools and applications that work with it, have a solid Twitter community over which you have some influence. You need not know how to run a Twitter party.