The Cancun Convention & Visitors Bureau (CVB) started its operations in December 10, 1996 and is currently headed by Jesus Almaguer. Created to promote Cancun, the CVB is the official entity that interacts with key partners of the different markets around the world to create and develop promotions, marketing and public relations activities in order to highlight the many added values Cancun offers to the world.
The CVB recentlyenhanced its tourism offering to include the destinations of Puerto Morelos, Isla Mujeres, Isla Holbox and Isla Contoy, and kicked off a Cancun Goes Turquoise initiative in April 2014 to promote entities in the destination that implement and support eco-responsible practices. The CVB also markets the destination’s hotels, meeting facilities, restaurants, museums, excursions and tour operators. http://cancun.travel/en/